Sem Strategist

Summary

Join Unlock Health as a SEM Strategist and contribute to the success of our healthcare marketing agency. You will collaborate with various teams, developing and implementing SEM strategies, providing client support, and ensuring compliance with healthcare regulations. Responsibilities include creating tailored strategies, optimizing campaigns, and mentoring junior team members. The ideal candidate possesses 5+ years of experience in healthcare-focused paid digital marketing, proficiency in Google Ads and Bing Ads, and a strong understanding of SEM best practices. Unlock Health offers a competitive salary and benefits package, including health insurance, paid time off, parental leave, and hybrid/remote work options.

Requirements

• At least 5+ years’ experience with a healthcare background specific to paid digital (agency or client side)
• Proficiency in tools like Google Ads and Bing Ads

Responsibilities

• Work closely with the Manager, SEM Strategy, and the Associate Director of Performance Marketing
• Collaborate cross-departmentally with the Sales team, Client Leads, and the Programmatic & Social Strategy Manager
• Interact with Account Management and Ad Operations teams
• Present a unified recommendation for Performance Marketing using the All-In core offering, with direct ownership of the SEM portion of the recommendations
• Provide budget recommendations as requested from the Sales and Client Services team, and work collaboratively with client teams as needed
• Develop presentations or training sessions for clients to explain SEM strategies, industry trends, and performance data
• Provide forward-thinking recommendations for upsells or budget reallocations based on campaign performance and industry shifts
• Assist with RFPs from a client strategy perspective
• Pull data as needed or work with data teams together on information for RFPs as needed
• Ensure all campaigns comply with HIPAA, PHI, and other sensitive healthcare regulations, providing best practices and strategic guidance
• Support CMs/Sales/Client Leads with ad hoc strategy & support, campaign optimizations, inquiries, etc., as needed in tandem with other resources
• Ongoing refinement and development of keyword templates
• Assist with campaign audits and reviews
• Support CMs/Sales/Client Leads on select client calls from a strategy/backup perspective as needed, in tandem with other resources
• Create tailored SEM strategies based on client-specific goals, service lines, and geographic priorities
• Regularly assess campaign performance with ad ops team, and implement refinements to maximize efficiency and achieve KPIs
• Partner with platforms like Google and Bing to pilot new features and products, evaluating their potential for healthcare clients
• Dig into & research digital strategy trends as needed for the company
• Look into platform changes, updates, product features, and trends
• Meet with Google reps as needed
• Serve as a mentor to junior SEM team members, helping them grow their knowledge of healthcare-focused SEM strategies
• Stay up to date on SEM certifications and trends, providing ongoing training to the team to align with industry changes
• Research the next steps and strategy and provide recommendations on any deployments needed
• Support the education, roll-out, and next steps of any product adoptions, updates or changes
• Assist with the implementations of initiatives as needed

Preferred Qualifications

Experience with healthcare SEM campaigns, including sensitive targeting strategies and compliance expertise

Benefits

• Competitive Salary
• Health, Dental, and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program