Digital Marketing Specialist

Summary

VisionPoint Marketing is seeking a Digital Marketing Specialist to join their team. The specialist will be responsible for executing advertising campaigns across various digital marketing channels within their designated specialty (Paid Search, Paid Social, Multimedia/Programmatic). They will collaborate with other teams and maintain current knowledge of CRO best practices.

Requirements

• Bachelor’s degree in Marketing or a related field, or equivalent experience
• 2+ years of experience in a comparable role is preferred
• Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions
• Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment
• Strong verbal, written and interpersonal skills
• Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job
• Passion to deliver work that’s excellent and efficient
• Ability to effectively plan, anticipate and take proactive, appropriate action
• Thirst for knowledge and passion to learn and grow in your area of expertise
• Sense of ownership and accountability to the goals, the client and the team
• Willingness to actively contribute to VisionPoint’s culture and embody our values

Responsibilities

• Collaborate with Marketing Strategists and Account Directors in the execution of digital marketing strategies and plans for VisionPoint’s clients
• Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include: multimedia/programmatic media (StackAdapt, YouTube, etc.), SEM (Google Ads, Bing Ads, etc.), social media (Facebook Ads, LinkedIn Ads, etc.)
• Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports
• Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Remote work, flexible hours
• Life and disability insurance
• Bonuses and incentives
• Professional development opportunities
• Wellness programs
• Family and parental leave