Senior Marketing ops and Sales ops Account Manager

Summary

Join OneIMS Group as a Senior Marketing Ops and Sales Ops Account Manager and integrate advanced marketing strategies with sales enablement, leveraging expertise in AI, HubSpot, SEO, and PPC. Develop and execute comprehensive marketing and sales operations strategies. Oversee HubSpot for marketing automation and lead management. Drive SEO strategy and manage effective PPC campaigns. Foster strong client relationships and monitor key performance metrics. Collaborate with cross-functional teams and mentor junior team members. Stay updated on industry trends, particularly AI applications. Develop performance reports for clients and stakeholders. The ideal candidate will possess a strategic mindset, strong analytical skills, and a passion for driving results.

Requirements

• Bachelor's degree in marketing, business administration, or a related field; MBA preferred
• 5+ years of experience in marketing operations, sales operations, or a related field, preferably in a digital marketing agency environment
• Strong expertise in using AI tools and techniques to enhance marketing and sales effectiveness
• Extensive experience with HubSpot, including marketing automation, CRM management, and reporting functionalities
• Proven experience in SEO strategies and best practices, with a track record of driving organic search improvements
• Demonstrated success in managing PPC campaigns across various platforms, including Google Ads and social media
• Exceptional analytical skills and a data-driven mindset; ability to interpret complex data and provide actionable recommendations
• Outstanding project management skills with proven ability to manage multiple projects simultaneously
• Excellent verbal and written communication skills, with a proven ability to engage and present to clients and stakeholders
• Strong interpersonal skills, with the ability to develop and maintain effective relationships across all levels of the organization
• Experience in training and mentoring team members

Responsibilities

• Develop and execute comprehensive marketing and sales operations strategies that leverage AI technologies for enhanced decision-making and optimization
• Oversee the utilization of HubSpot tools for marketing automation, lead management, and analytics, ensuring best practices are followed
• Drive SEO strategy to enhance organic visibility and build quality traffic across client websites
• Create and manage effective PPC campaigns, optimizing for performance and ROI through data analysis and continuous improvement
• Foster strong relationships with clients, understanding their needs and aligning marketing and sales strategies to drive success
• Monitor key performance metrics across marketing and sales initiatives, providing actionable insights and recommendations based on data trends
• Work closely with marketing, sales, and IT teams to ensure alignment on goals, messaging, and execution of campaigns
• Implement lead nurturing workflows that enhance lead quality and assist sales teams in identifying high-potential leads
• Mentor junior team members and support their professional development in sales and marketing operations
• Stay abreast of industry trends, particularly AI applications in marketing and sales, recommending new tools and strategies to enhance client performance
• Develop comprehensive reports and presentations on marketing and sales performance for clients and internal stakeholders

Preferred Qualifications

• Certifications in HubSpot, Google Ads, and SEO tools
• Knowledge of additional marketing automation tools and CRM systems
• Experience with advanced data analytics platforms and AI technologies in the marketing space

Benefits

• Training and certification program reimbursements
• 100% remote
• Paid Time Off