Senior Ad Measurement Analyst

Summary

Join Fandom's growing team as a Senior Ad Measurement Analyst and partner with the Ad Impact Measurement Senior Manager to enhance the company's ad measurement practices. You will lead ad effectiveness research, transform data into compelling stories, maintain performance benchmarks, collaborate with various teams, deliver insights through presentations, provide optimization recommendations, and communicate complex findings clearly. The ideal candidate possesses deep advertising analytics and measurement expertise, a strong track record of innovation, and a passion for using data to drive business outcomes. This role offers the opportunity to shape the future of ad measurement at a fan-powered entertainment and gaming platform. You will also develop compelling case studies and identify gaps in current processes to enhance collaboration and efficiency. The position requires 5+ years of experience in a related field and strong proficiency with various measurement tools and platforms.

Requirements

• 5+ years of experience in media analytics, digital advertising measurement, marketing science, or a related field
• Strong proficiency with a range of measurement tools and platforms
• In-depth knowledge of ad impact measurement platforms, metrics, and industry trends
• Solid experience with incrementality measurement (e.g., brand lift, sales lift) and a grasp of underlying statistical concepts
• Excellent communication and presentation skills with the ability to articulate complex information clearly, concisely, and engagingly
• Strong analytical and problem-solving skills with a track record of synthesizing data from various sources into strategic, actionable insights
• Significant experience in the end-to-end execution, analysis, and presentation of quantitative advertising research
• Familiarity with attitudinal survey research, questionnaire design, and survey best practices
• Working knowledge of the digital media and ads landscape, including ad serving technologies, formats, targeting tactics, and campaign optimization strategies
• Experience working with or within a media publisher, agency, or ad tech platform

Responsibilities

• Lead end-to-end execution of ad effectiveness research , including brand lift studies, performance, and audience engagement analysis across display, video, and branded content campaigns
• Transform performance data into clear, compelling stories highlighting client campaigns' impact on the Fandom platform
• Maintain Fandom’s performance benchmarks to provide meaningful context by vertical, format, and objective
• Collaborate closely with Sales, Research, and Ad Operations to ensure measurement strategies are aligned with campaign goals, business objectives , and platform capabilities
• Deliver clear, impactful insights to both internal teams and external partners through compelling presentations
• Provide actionable, data-driven recommendations for campaign optimization to maximize advertising effectiveness and client success
• Clearly and concisely communicate complex measurement findings and methodologies to technical and non-technical audiences
• Develop compelling case studies, one-sheets, and other documentation that showcase Fandom's capabilities and proven advertiser success to support sales initiatives and marketing efforts
• Identify gaps in current processes and provide recommendations on how to enhance cross-functional collaboration and increase operational efficiency

Preferred Qualifications

Passion for media, entertainment, or gaming is a strong plus

Benefits

• Salary Range = (71k-118k USD)
• Vibrant team culture
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs, including 401K match
• Paid Parental Leave
• International work environment with start-up culture