Senior Analyst, Marketing Insights And Analytics

Summary

Join Gusto as a Senior Marketing Analyst and leverage your analytical expertise to drive marketing strategy and campaign enhancements. You will analyze marketing data, develop actionable insights, and create compelling reports and visualizations. Collaborate with cross-functional teams, including marketing, sales, and product marketing, to align marketing strategies with business objectives. This role requires a strong analytical background, proficiency in marketing analytics tools, and excellent communication skills. The ideal candidate will have 6+ years of experience in marketing analytics and a passion for data-driven decision-making. Gusto offers competitive compensation and benefits, including health insurance, 401(k), and flexible work arrangements.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, analytics, Data Science, or a related field
• 6+ years of experience in marketing analytics, business intelligence, or a related field
• Proven expertise in data analysis, statistical modeling, and data visualization
• Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI)
• High proficiency in SQL
• Strong analytical and problem-solving skills with a keen attention to detail
• Excellent communication and presentation skills
• Ability to work collaboratively in a fast-paced, cross-functional environment
• Familiarity with marketing automation and CRM systems

Responsibilities

• Analyze marketing data to identify trends, patterns, and insights that inform marketing strategies
• Evaluate the performance of marketing campaigns across various lead sources
• Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs)
• Conduct ROI analysis on marketing initiatives and recommend optimization strategies
• Create and present detailed reports and visualizations to communicate marketing performance to stakeholders
• Use tableau to illustrate key findings and trends
• Provide actionable insights and recommendations to improve marketing effectiveness
• Collaborate with marketing, sales, product marketing, and finance teams to align marketing strategies with business objectives
• Work with data scientists and data engineering to develop predictive models and required data architecture
• Support the development and execution of customer segmentation and targeting strategies
• Partner with UXR to identify key customer trends, analyze market conditions to inform marketing strategy and positioning
• Provide insights into market opportunities and threats

Preferred Qualifications

Master’s degree

Benefits

• Health insurance
• 401(k)s
• Our cash compensation amount for this role is targeted at $161,000 - $190,000 in San Francisco and New York, and $133,000 - $157,000 in Denver and most remote locations
• Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role)