Senior Analyst, Marketing & Commerce Analytics

Summary

Join Fandom's growing team as a Sr. Analyst, Commerce & Marketing Analytics based in the UK (remote or hybrid). You will be a key member of the Commerce & Marketing Analytics team for Fanatical, contributing to exploratory data analysis, report building, dashboard creation, and providing insights to increase acquisition, conversion, and retention. Partner with cross-functional stakeholders, particularly Marketing and Technology teams, and collaborate with Data Engineering. Your work will directly impact decision-making at Fanatical. This role involves analyzing data, developing reports, and presenting insights to both technical and non-technical audiences. You will also contribute to enhancing the analytics stack with new tools and technologies.

Requirements

• At least 3-5 years of data analytics experience, inclusive of Marketing-focussed analyses and models, e.g. segmentation, retention, loyalty programmes, MMM
• Strong experience using SQL for multi-table aggregate queries
• Familiar with Python, including pandas and other associated data libraries
• Ability to clearly articulate and present insights to technical and non-technical teams alike

Responsibilities

• Provide insights and reporting that deepen the understanding of the customer and the impact of our marketing, merchandising, and product strategies - including attribution, churn prediction, lifetime value modeling, experiment methodology, and segmentation
• Analyze A/B and multivariate tests and serve as an advocate for proper experimental design and testing
• Develop and regularly report against KPIs that accurately reflect the health and potential of the business, with a focus on marketing KPIs (marketing channel performance, LTV, CAC, etc.)
• Own and expand existing dashboards and reporting and democratize data access so stakeholders can better understand and act on data and insights
• Proactively identify and produce new types of analyses and reports to meet business stakeholders’ needs
• Support the enhancement of the analytics stack with new tools and technologies

Preferred Qualifications

• Ability to apply statistical testing to real-world data
• Experience with major web analytics tools (Amplitude, Google Analytics, etc.)
• Experience using Amazon Web Services (AWS)
• Experience using business intelligence tools (PowerBI, Tableau, Looker, etc.)

Benefits

• Laptop and all the gear you need for work
• Free access to a multitude of popular online courses and books sponsored by our company
• Training (unlimited Udemy + more)
• Company stock options
• Company swag packages
• Cafeteria Benefit Program (including private medical care, gym membership, shopping/wellness bonus, etc.)
• VTO (Voluntary Time Off) - a day off every quarter for volunteering non-profit
• Frequent team bonding events
• Flexible work hours & time-off
• Employee Interest and Hobby Groups supported by our company