Senior Marketing Analyst

Summary

Join Tide as a Senior Insights Analyst and leverage your data expertise to drive product performance improvements and growth. You will collaborate closely with business teams, utilizing rewards as a lever to enhance existing products and identify new opportunities. As a data advocate, you will coach the business to become more data-driven, translating complex analyses into actionable insights. This role requires strong SQL/Python skills, experience in delivering actionable recommendations, and the ability to communicate effectively with stakeholders at all levels. Tide offers a flexible work environment, competitive salary, comprehensive benefits, and opportunities for professional development.

Requirements

• You have a strong ownership mindset and are always eager to see the impact of your work
• Comfortable in leading and solving vague and ambiguous problems independently
• Good communication skills and the ability to explain basic statistical concepts to business users
• You are someone who always looks for new opportunities of creating impact for the business, you don’t wait for things to be told to you
• Experience in taking a business question or problem and turning it into an insight brief
• Good SQL/Python Proficiency
• A track record of delivering insight and actionable recommendations in an analytical role
• Ability to effectively form relationships with the business in order to help with the adoption of data driven decision making
• Experience capturing stakeholder requirements across various levels of seniority and functions and building appropriate analytical solutions
• You’re a self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
• Ability to deal with ambiguity and competing objectives in a fast paced environment
• You have a solid grounding in statistics and experimentation methodologies

Responsibilities

• Influence our marketing strategies powered by Rewards using powerful insights
• Present insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
• Partner with Product Marketing teams to build KPIs for measuring the success of the marketing strategy and help monitor the performance of rewards
• Using your SQL/Python expertise to interrogate our data to solve key business problems
• Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working
• Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
• Democratising insights by helping stakeholders with the self serve dashboards
• Assessing opportunities, understanding behaviour, testing hypotheses with data analysis
• Presenting data in a clear and easy to comprehend manner, using visualisation tools(Looker)

Benefits

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 25 Annual leaves
• Family & Friendly Leaves
• Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for up to 90 days a year