Senior Marketing Analyst

Summary

Join Jane, a remote-first healthcare technology company, as a skilled analytical leader. Transform data into actionable insights driving growth, leveraging expertise in data analytics to deliver impactful results. Collaborate with the team, communicate effectively, and embrace continuous improvement. Jane offers a flexible and supportive work environment with opportunities for professional growth and a competitive salary. The role involves developing measurement frameworks, building attribution models, conducting analyses, and creating reports to guide strategic decisions. Success requires strong analytical, communication, and collaboration skills, along with proficiency in various data analysis tools.

Requirements

• Minimum 5 years of experience in marketing or business analytics, ideally in B2B Saas
• A BA/BS degree in Mathematics/Statistics/Business/Economics or other quantitative field or equivalent experience
• Solves problems using a first principles approach - tackles complexity, identifies core truths, challenges assumptions, builds solutions from the ground up
• Extensive hands-on experience extracting, linking and manipulating data from multiple sources, including digital ad platforms, CRM, marketing tech stack, internal applications and data warehouse
• Expertise in analysis, modeling, reporting and visualization using growth marketing data, metrics and concepts
• Solid knowledge of statistics, including experimental design, hypothesis testing, correlation/causation and regression analysis
• Demonstrated success using data-driven insights to guide decisions that optimize outcomes, drive growth and maximize ROI
• Proficient in a variety of programming, reporting, and automation tools: SQL, Python, Excel, Google Sheets, Looker, Tableau, Snowflake, HubSpot, Salesforce
• Strong communication and collaboration skills, with a proven ability to work effectively across marketing, sales, product and engineering teams
• High attention to detail and accuracy

Responsibilities

• Develop measurement frameworks and KPIs to evaluate the impact and ROI of growth strategies
• Build and deploy custom attribution models
• Design and measure A/B test experiments
• Conduct cohort analyses of acquisition funnel - diagnose performance issues and identify opportunities for optimization
• Develop LTV models, lead scoring models and segmentation strategies
• Possess a deep understanding of media metrics and growth marketing financials such as CPA, CVR, CAC, LTV, GM Payback and how they relate to each other - measure efficiency of marketing investments and make budget optimization recommendations
• Build spreadsheet models and Looker/Tableau dashboards to track KPIs, develop forecasts, run business case scenarios
• Create reports and slide decks, present to stakeholders using data-driven story telling to communicate risk, opportunity and impact of marketing initiatives
• Work in partnership with our BI team to build out the marketing data infrastructure: identify gaps, source new data, develop requirements and drive automation
• Work in partnership across the org - including Marketing, Sales, Product, Support and Finance - to maintain alignment and build & implement cross-functional strategies

Benefits

• Minimum annual salary of $118,000 and maximum annual salary of $185,500
• Remote work