Senior Associate, Demand Generation

Summary

Join LeanTaaS's Demand Generation team as a Senior Associate, driving customer engagement, retention, and expansion. You will own multi-channel engagement initiatives, execute cross-sell and upsell campaigns, and collaborate with various teams. This role requires strong project management skills, experience with marketing automation tools, and a data-driven approach. The ideal candidate is a strategic problem-solver who thrives in a fast-paced environment and is passionate about using marketing to strengthen customer relationships. While listed as remote, the position is currently available only in specific states. LeanTaaS offers a competitive compensation package, including benefits such as 401k matching, comprehensive healthcare, generous PTO and parental leave, and various reimbursements.

Requirements

• Bachelor's degree in Marketing or related fields or equivalent years of related experience
• 3-5 years of experience in B2B SaaS demand generation, customer marketing, or account-based marketing
• Strong understanding of event marketing, email marketing, webinar execution, and virtual event planning to engage and retain customers
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
• Experience working with CRM and marketing automation tools (HubSpot, Marketo, Salesforce, Pardot, etc.)
• Familiarity with GenAI applications in marketing, including content automation, predictive lead scoring, and AI-enhanced lead conversion strategies
• Excellent written and verbal communication skills
• Analytical mindset with experience tracking campaign performance and making data-driven optimizations
• Highly collaborative and able to work cross-functionally with account management, sales, client success and product marketing teams

Responsibilities

• Own and execute customer marketing campaigns across three business units, focusing on engagement, retention, and churn reduction
• Develop marketing programs that reinforce product value, drive adoption, and re-engage at-risk accounts
• Design and execute multi-channel customer engagement programs, including LeanTaaS hosted webinars, virtual roundtables, and regional User Group Meetings (UGMs) to foster peer networking and increase product adoption
• Act as a bridge between Demand Generation, Account Management, and Sales teams to align marketing with cross-sell and upsell initiatives, leveraging digital and event-based strategies; LeanTaaS hosted webinars, customer newsletters, and regional events
• Manage and optimize ABM efforts, including maintaining account lists, tracking key decision-makers, monitoring strategic accounts, and leveraging marketing technology for intent-based campaigns
• Assist in evaluating and piloting new marketing technologies and automation tools to enhance customer outreach and ABM efficiency
• Analyze and report on customer engagement, campaign performance, pipeline influence, and overall marketing ROI

Preferred Qualifications

• Experience in healthcare or health tech marketing
• Knowledge of customer engagement scoring models and predictive analytics for retention and expansion

Benefits

• Competitive compensation package that includes base salary, target bonus, and stock options
• 401(k) Match
• Comprehensive healthcare benefits
• Generous Paid Time Off and Parental Leave
• Monthly reimbursement for Skill Building
• Monthly reimbursement for Wellness, Transportation, and/or Home Office
• Education Reimbursement for select courses/programs
• $80,000 - $105,000 a year