Senior Brand Designer

Summary

Join april, a B2B fintech startup, as a Senior Brand Designer to play a key role in shaping the brand's identity and visual assets. You will design marketing materials, manage the marketing website, and collaborate with cross-functional teams. The ideal candidate has 6-8 years of experience in graphic design, with a mix of agency and in-house roles, and proficiency in Figma and other design tools. B2B and financial services experience is a plus. This role offers the opportunity to contribute to a brand refresh and work in a fast-paced, collaborative environment. The salary range is $120,000-$140,000 (outside NYC/NJ) and $140,000-$165,000 (NYC/NJ). Candidates in the greater NYC area will work a hybrid schedule.

Requirements

• 6-8 years of experience, ideally with a mix of agency roles and in-house as a graphic designer on a marketing team
• Experience building and evolving new brand guidelines
• Deep proficiency in Figma and other relevant design tools
• Experience with web design and CMS platforms (we use Plasmic)
• A portfolio showcasing diverse design work across multiple mediums, demonstrating innovation, strategic thinking, and an ability to work within established brand systems

Responsibilities

• Play a key role in our brand refresh, helping define and evolve our brand guidelines for this new B2B focused iteration
• Design a wide range of marketing assets, including website visuals, newsletters, marketing emails, landing pages, sales decks, and social media
• Manage and enhance our marketing website—experience with modern, designer-oriented CMS platforms (we use Plasmic) is a must
• Develop creative assets for event marketing, including sponsorship activations, and branded swag—going beyond logos on merchandise to craft smart, contextual messaging that resonates with both internal and external audiences
• Collaborate with the product design team to create demo videos and product walkthroughs that support marketing and sales initiatives
• Work closely with the content marketing team to develop compelling visual content for videos and social platforms
• Oversee and manage a part-time freelance designer to support smaller-scale production tasks, ensuring efficiency and consistency in design output

Preferred Qualifications

• B2B and financial services experience is a HUGE plus
• Experience with video editing or animation (or a willingness to learn)