Senior Brand Manager

Summary

Join Paired, the #1 app for couples, as a Senior Brand Manager and lead strategic, cross-functional campaigns to make it a globally recognized brand. You will develop insight-led briefs, manage campaigns end-to-end, analyze campaign performance, and lead the creative team. This role requires proven experience in brand management for mobile apps or D2C digital products, strong project management skills, and excellent communication abilities. The position offers a fully remote setup from the EU or UK, significant stock options, generous paid time off, a learning budget, and comprehensive health insurance. Paired values diversity and inclusion, creating an inclusive environment for all.

Requirements

• Proven experience as a Senior Brand Manager for mobile apps or D2C digital products, ideally with a focus on US audiences
• Ability to thrive in an outcome-driven startup environment, combining strategic thinking with hands-on execution to achieve goals
• Capable of acting as both a collaborative team player and taking ownership and leadership for our brand
• Excellent written and verbal communication skills, with the ability to present ideas and brand vision effectively and inspiring
• Ability to write exceptionally clear, inspiring briefs and working highly cooperatively with creative teams to create work that is inspiring, engaging, and delivers results
• Strong project management skills, including process management and organisational abilities
• Solid understanding of brand marketing KPIs, with the ability to analyse data and extract actionable insights
• A valid EU or UK passport or working permit (no sponsorship requirements)

Responsibilities

• Develop insight-led and inspiring briefs with clear business objectives for campaigns (ie. driving brand awareness and engagement)
• Manage campaigns end-to-end, including campaign strategy, creative strategy & deliverables, ensuring we are meeting execution timelines and benchmarks, updating and maintaining marketing materials, and working with the team to develop in-sync and cohesive messaging
• Put together comprehensive reviews of campaigns and make recommendations based on learnings
• Lead the end-to-end process with project management responsibilities for the creative team and a keen eye toward resourcing needs and forecasting workstreams
• Lead as the single source of truth and update key documentation accordingly
• Operate with a bias for action by facilitating quick decision-making and approvals as needed
• Develop rich customer insights, such as attitudes and barriers towards relationship care, to inform ongoing creative and message testing

Benefits

• Yearly salary between £70-80k (role is available in other markets, the salary will be slightly adjusted to the cost of living in your country)
• Fully remote work setup from any EU country or the UK within ±1 hour of London time
• Significant stock options
• Yearly 2 company-wide in-person coworking weeks plus 1 IRL team–building event at various European locations
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship