Senior Business Analyst

Summary

Join a global organization that values work-life balance, learning, and innovation as a Sr. Data Analyst. This role drives reporting, data analysis, and insights from various sources, influencing how and what is reported. The ideal candidate will have strong collaboration, communication, and organization skills.

Requirements

• 5+ years working in an analytics role
• Experience with planning, conceptualizing or implementing omni-platform digital marketing campaigns
• Sound knowledge and understanding of marketing principles and strategies
• Demonstrated experience with defining and reporting KPIs and using insights to facilitate continuous improvement
• Strong communication and presentation skills across all audience levels
• Demonstrated ability to handle multiple priorities, communicate effectively about barriers and risks
• Analytics platform experience (Google Analytics or Adobe Analytics)
• Data Visualization experience (Looker Data Studio, PowerBI, Tableau)
• Tag Management experience (Google Tag Manager or Adobe Tag Manager)
• Marketing Automation platform experience (Marketo, HubSpot, Pardot)
• Marketing platform experience (Meta, Google Ads, Sprinklr, Amazon Ads)
• Experience working with large data sets and relational databases (CDP, CRM, etc.)

Responsibilities

• Work with internal and external teams to understand data sources and goals
• Gather and consolidate client data using a variety of platforms (Funnel, Meta, Google, AWS, etc.)
• Implement and maintain Google Analytics or Adobe Analytics tagging to ensure appropriate web metrics are captured to meet reporting needs
• Create and provide oversight for dashboards and client reporting
• Review and analyze data to provide meaningful insights and recommendations for optimization
• Develop and maintain systems, processes, and tools to enable efficient campaign execution and measurement
• Partner with clients and internal teams to build processes and data governance to support analytics and personalization efforts
• Provide thought leadership to clients and the organization regarding analytics, data visualization and data governance

Benefits

• Embraces work-life balance – our employees’ well-being remains a top priority for us
• Promotes a culture of learning and advocacy across the globe - diversity will enable us to strengthen our impact
• Encourages innovation and experimentation
• Works remotely. We continue to safeguard the health of our employees so our interviewing and on-boarding process will remain virtual until further notice