Senior Campaign Manager

Summary

Join PandaDoc as a Senior Campaign Manager to orchestrate and launch integrated campaigns driving new business and advancing sales opportunities. You will contribute to quarterly pipeline targets, collaborating with Revenue Marketing, Marketing Operations, and Corporate Marketing teams. As a key member of the Campaigns team, you will evolve integrated campaigns, testing new methods to boost awareness, engagement, and demand. Responsibilities include creating and managing prospect-facing campaigns across multiple channels, collaborating with stakeholders, and measuring campaign impact. You will leverage data insights to recommend new engagement strategies and build strong relationships with cross-functional teams. This role requires 3+ years of experience in integrated marketing campaigns, ideally in B2B SaaS, along with proven data interpretation and recommendation skills. PandaDoc offers a competitive salary and benefits package.

Requirements

• Team player , who uses their excellent communication and collaboration skills to build strong relationships and amplify the impact of our campaigns
• Analytical mindset , and own the performance of your campaigns. You love diving into data to spot trends and launch tests that drive pipeline
• Super organized , and have sharp project management skills to keep multiple campaigns on track and collaborators aligned
• Always learning, evolving, and pushing the boundaries . You have a growth mindset and want to test new types of content, tactics, and channels to engage our ICP
• 3+ years of experience running integrated marketing campaigns, ideally in a B2B SaaS environment
• Proven track record of interpreting data to distill key insights and make data-based recommendations that increase the impact of your campaigns
• Strong understanding of the buyer's journey and the ability to create targeted messaging for different stages
• Experience managing campaigns in project management tools; such as Asana or ClickUp
• Experience running impactful campaigns via marketing automation platforms like HubSpot, Marketo, or Pardot
• Familiarity with CRMs and other marketing tools; such as Salesforce and 6sense
• Detail-oriented, highly organized, and able to prioritize tasks effectively

Responsibilities

• Create and orchestrate prospect-facing campaigns across multiple audiences and channels
• Project manage the execution of integrated campaigns with multiple stakeholders, to ensure prospect campaigns launch without a hitch
• Collaborate with marketing operations to create reports that measure the impact of your campaigns, and proactively recommend new tests and tactics to maximize their impact
• Build a strong understanding of our target audience, their pain points, and the user journey. Leverage these insights to recommend new ways to engage our ICP throughout the buyer journey

Preferred Qualifications

Experience with ABM or event marketing is a plus

Benefits

• Employees may be able to purchase company stock (or receive annual bonuses)
• Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans
• Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year
• The annual OTE for this role is up to $140,000 (base + bonus combined)