Senior Campaign Strategist

Summary

Join Hootsuite as a Senior Campaign Strategist to spearhead the planning, creative development, and execution of marketing campaigns and ongoing programs. You will play a key role in shaping Hootsuite's brand identity, driving sales pipeline growth, and achieving significant business results. A core responsibility is to ensure that campaigns resonate with customers, creating positive experiences for both new and existing users. This strategic position demands translating complex challenges into actionable plans, leveraging analytical, strategic, and tactical thinking, and collaborating effectively across marketing, product, and sales teams. You will be responsible for developing and owning campaign strategies, content strategies, and messaging frameworks. You will also present research and insights to senior leadership and support the creative and channel teams.

Requirements

• 8-12 years’ of marketing experience, preferably in enterprise SaaS and/or B2B technology companies or an agency role working with tech, SaaS and/or B2B
• A strong passion for understanding customers and deep desire to help marketers succeed with effective marketing strategies, technology, and social tactics
• Familiarity and experience with B2B omni-channel marketing tactics. (e.g. social, digital advertising, website, email marketing, content marketing, PR, and events)
• Comfortably work with spreadsheets and multiple data sources including Marketo, Salesforce, Tableau, and Google Analytics to uncover content and creative insights (with the help of our analytics team)
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
• Expert understanding of marketing strategy, brand strategy, campaign messaging, positioning, and B2B marketing tactics
• Excellent presentation skills with the ability to diplomatically sell your ideas to executives and a diverse group of stakeholders
• Ability to proactively identify and resolve risks, issues and conflicts within projects
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Interpersonal Savvy: relates openly and comfortably with diverse groups of people
• Resilience, tolerance for change/ambiguity: can effectively cope with change, finding ways to advance work and projects
• Collaboration and teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs

Responsibilities

• Partner with cross-functional teams to implement integrated go-to-market campaigns, ensuring Hootsuite brand campaigns, product launches and thought leadership reports achieve maximum business impact
• Be a champion of clear and effective briefs for creative and channel teams, seeing campaigns through from their conception to execution
• Develop and own campaign strategies, content strategies, and messaging frameworks for a variety of projects that align with our global marketing strategy with the aim of engaging our audience, building our brand, and driving leads/trials/demos
• Partner closely with Insights, Product and GTM teams to ensure the voice of the audience is deeply ingrained in our marketing efforts
• Present research, insights, and campaign strategies to senior leadership to get feedback, alignment and buy-in, as needed
• Support our creative and channel teams with concepting, pitching, and executing campaign ideas. Serve as a stakeholder in creative concept feedback
• Support senior leaders in the establishment of key performance indicators (KPIs) for each marketing channel to quantify success and drive continuous improvement. Regularly monitor, track and report these metrics to ensure campaigns are achieving desired outcomes
• Deliver on our quarterly marketing plans by ensuring briefs ladder up to overarching goals and by operationalising tactics into programs that maximise our ongoing impact
• Enhance campaign performance by analyzing real-time data and leveraging insights to continually improve results and ensure they contribute meaningfully to business objectives
• Lead and influence strategic initiatives and research to inform industry-leading content and campaigns
• Be an inflection point of clarity that brings different teams together around a shared understanding of the strategy and its success
• Perform other related duties as assigned

Benefits

$102,300 — $143,300 USD