Senior Category Analyst

Summary

Join the Good Food Institute (GFI), a nonprofit think tank, as a Senior Category Analyst. Leverage your analytical skills to support GFI’s Corporate Engagement team, providing research and insights to advance the alternative protein industry. You will analyze market data, manage data initiatives, translate findings into reports and presentations, and support outreach staff. The role requires strong analytical, communication, and project management skills, along with experience in market research and data analysis. GFI offers a remote work environment, full medical coverage, and other benefits. This is a full-time, exempt position reporting to the Associate Director of Market Insights.

Requirements

• Have a bachelor’s degree in business, marketing, statistics, economics, or similar
• Have at least 4 years of relevant experience
• Have consulting and/or consumer packaged goods industry experience, in the areas of brand management, category insights, market research/analysis, and/or consumer insights
• Have familiarity with syndicated sales data such as Nielsen, IRI/Circana, and SPINS
• Be able to clean and work with large datasets
• Have experience using data to inform business decisions and to develop research/analysis plans that are responsive to stakeholder questions
• Have experience creating presentations (PowerPoint and/or Google Slides) and/or writing reports; experience building narratives from data and presenting to diverse audiences
• Have strong project management and organizational skills
• Have strong analytical, data management, and data visualization skills, including deep experience with Excel
• Have strong written communication skills, including the ability to succinctly communicate actionable insights to stakeholders
• Be self-motivated and able to work well both independently and in concert with a larger group
• Be comfortable working remotely and in a rapidly growing and evolving organization
• Have intellectual curiosity and interest in the alternative protein industry
• Have strong support for GFI’s philosophy and mission; demonstrated interest in public health, environmental sustainability, animal protection, and/or food security

Responsibilities

• Analyze category and market data and identify actionable insights to support GFI’s work and inform the alternative protein industry
• Manage GFI’s syndicated retail sales and household panel data and foodservice data initiatives with SPINS and Circana
• Translate insights and findings from research and analysis to create and maintain business tools, including industry reports, presentation decks, webinars, and databases
• Provide analytical support to Corporate Engagement outreach staff by reviewing research, analyzing data, and presenting it in a clear, concise manner. This may also include helping to prepare the team for meetings by developing related reports and/or presentations or presenting directly to external stakeholders
• Organize and maintain the department’s market and consumer research, external reports, and syndicated data. This includes creating, updating, and organizing presentation decks with the most recent and compelling data points, charts, and studies
• Identify research and data gaps and put forward recommendations to address those gaps
• Keep abreast of the latest industry news and insights as it relates to market and consumer information, and regularly update department resources with the most current information
• Coordinate with external data partners to secure data and manage purchasing and usage agreements
• Support the Associate Director of Market Insights and broader research team with primary consumer research, including providing data and analysis to support research design and collaborating on output that integrates market and consumer data and insights
• Work collaboratively within the Corporate Engagement team, as well as across departments and with International affiliates, to align goals, coordinate activities, and report outcomes
• Perform other duties as assigned

Benefits

• Working from home
• Full medical coverage
• Optional dental and vision packages
• A 401(k) plan with employer match
• Flexible holiday and vacation plans
• Lifestyle spending account
• Opportunity for advancement
• Respectful managers
• Supportive colleagues