Senior Analyst, Growth And Marketing Analytics

Summary

Join Oportun's Marketing team as an experienced marketing analyst to drive performance marketing efforts for Personal Loans and Savings products. You will manage paid digital campaigns across multiple channels, analyze campaign performance, forecast key metrics, and manage channel budgets. Responsibilities include A/B testing, expanding into new channels, collaborating with cross-functional teams, and presenting analytical findings to leadership. This role requires a strong analytical background, experience managing digital marketing campaigns, and proficiency with various marketing tools and platforms. The ideal candidate will thrive in a fast-paced environment and contribute meaningfully to increasing access to lending products.

Requirements

• Bachelor's degree or higher in a quantitative field preferred
• 4+ years of experience in a data or analytically driven role, preferably in financial services, Fintech, or consulting
• Proven track record of successfully managing digital marketing campaigns across multiple channels leading to increased website traffic, lead generation, and conversions
• Expertise in using digital marketing tools and platforms like Google Analytics, Google Ads, Facebook Ads Manager
• Experience using database languages (any SQL variant) required
• Experience in communicating results to both analytically oriented and broader audiences
• Proficiency with MS Office products (Excel, Word, Power point etc.)
• Comfortable in a high-growth, fast-paced, and agile environment

Responsibilities

• Manage paid digital campaigns (SEM, Facebook, Apple Search Ads, Google Ad Campaign, etc) for Personal Loan and Savings products, to drive traffic and conversions, ensuring efficient and effective use of budget
• Monitor and analyze the performance of campaigns. Generate reports and insights to inform strategy adjustments and improve cost to acquire
• Routinely forecast key performance metrics such as new applications, loans, and disbursements by channel. Manage channel budget to ensure efficient and effective use of resources
• Design A/B testing and conduct analysis to identify the optimal creatives, landing pages, and experiences on Oportun web and mobile
• Craft and test into specialized channels that resonate with Spanish-speaking segments to drive deeper engagement and loyalty while expanding market presence
• Work closely with cross-functional teams, including credit risk, Data science, finance, and product teams to ensure cohesive marketing efforts and support business goals
• Present analytical output to inform strategic and tactical decision making and guide business decisions. Communicate insights to executive level leadership and cross-business stakeholders

Preferred Qualifications

Python / SAS experience preferred