Senior Category Manager

Summary

Join Vital Farms as a Senior Category Manager and drive growth for the company and top retailers by leveraging consumer, shopper, and category insights. You will manage an Associate Category Manager and work closely with internal and external stakeholders. Responsibilities include identifying growth opportunities, creating category reviews, partnering with sales and business development teams, and developing compelling presentations. The ideal candidate will have a Bachelor's degree, 7+ years of experience in category management within the CPG/Food & Beverage industry, and mastery of syndicated data. This role requires strong analytical and communication skills and involves approximately 30% travel. Vital Farms offers a remote work environment, competitive pay and benefits, and opportunities for professional development.

Requirements

• Bachelor's degree in business or a related field of study required
• 7 + years of professional experience in Category Management within Consumer-Packaged Goods/Food & Beverage industry; experience leading or managing individuals or a team is preferred
• Mastery of Syndicated Data (Circana/SPINS/Nielsen) as well as retailer and panel data (Numerator/dunnhumby/EYC/Target POL)
• Strong customer collaboration and selling skills. Strong thought leadership and influencing skills
• Demonstrated analytical and critical thinking skills; ability to identify root causes
• Link strategies and objectives to develop compelling stories and recommended actions
• Ability to create concise, easy-to-understand selling and insights-materials based on key findings
• Knowledge of how to identify category opportunity gaps with key retailers & develop support stories
• Working understanding of the planogram (POG) creation process, including JDA BlueYonder. Can create or alter POGs
• Ability for 30% travel for customer appointments, team meetings, onboarding trips and other business needs

Responsibilities

• Manage an Associate Category Manager, West, to be Vital Farms strategic category partner both internally with stakeholders and externally with customers
• Leverage robust consumer, shopper, and category insights to identify and maximize growth opportunities for the category
• Elevate strategic partnerships with our Central retailers, including Walmart, Target, and Meijer using category management solutions & insights
• Provide insights to drive superior category results, while embedding Vital Farms as part of the strategic category solution
• Create and lead category reviews on retailer trends, market trends, category trends, consumer insights, and marketplace innovation
• Partner with Vital Farms Sales and Business Development teams to develop insights and presentations directed toward generating increased sales and communicating insights. Must be able to create effective data visualizations to clearly communicate relevant facts and insights
• Works well with colleagues, fostering a highly productive team that thrives in an environment of teamwork. Actively works to share best practices throughout the organization

Benefits

• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few)
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1
• Annual bonus and equity grant (subject to business results and company approval)
• Free eggs and butter, along with friends and family discounts
• Professional development opportunities and an amazing team dedicated to your growth