Senior Channel Marketing Manager

Summary

Join Appfire as a Sr. Channel Marketing Manager and contribute to the significant growth driven by our Channel Partners. This high-visibility role offers a direct impact on the business by shaping and executing strategic partner marketing initiatives. Collaborate with cross-functional teams to develop and implement effective partner marketing strategies aligned with business objectives. You will be responsible for developing and executing various marketing campaigns, providing strategic guidance to partners, and overseeing the co-marketing budget. The ideal candidate possesses 5+ years of experience in channel/partner marketing within the B2B tech sector and a proven track record of success. Appfire offers a flexible work environment, competitive benefits, and opportunities for professional growth.

Requirements

• 5+ years of experience in channel/ partner marketing
• A strong understanding of B2B tech partner ecosystems, channel dynamics, and co-marketing best practices
• Proven success in building, executing and scaling marketing programs, across multiple channels and/or audiences
• Ability to build strong relationships with partners and internal teams, aligning strategies for mutual success
• Excellent communication and project management and analytical skills
• Experience interacting with senior-level executives, both internally and externally, with the ability to influence and drive strategic initiatives
• Highly-organized and detail-oriented team player and leader

Responsibilities

• Develop and execute to-partner, through-partner and co-marketing campaigns to empower partners in effectively marketing and selling our products and solutions
• Deeply understand partners' business priorities to identify mutually beneficial opportunities for joint campaigns, initiatives and thought leadership that increases awareness of our expanding footprint
• Provide strategic guidance and support to partners on joint marketing efforts, ensuring compelling messaging, brand consistency, and effective execution
• Collaborate with channel management, marketing, and marketplace teams to identify market opportunities and initiatives that expand our market reach and drive impact
• Design and scale co-marketing programs including joint events, webinars, digital marketing, and thought leadership that generate revenue and foster partner engagement
• Oversee and optimize a co-marketing budget, ensuring resources are strategically allocated to high-impact programs
• Define, track and analyze key performance indicators (KPIs) to measure the effectiveness of channel marketing programs including lead generation, solution adoption, and revenue impact
• Act as the bridge between the channel and marketing teams, ensuring alignment on strategy, messaging, content creation, and overall channel marketing initiatives

Preferred Qualifications

• You are dedicated to elevating client and co-worker experiences , knowing that exceptional work centers on serving others
• You adapt swiftly to new business demands , understanding that change fuels collective and individual growth
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events
• You have exceptional coaching , mentoring , and people development skills

Benefits

• Every Appfire employee is eligible for company equity
• Work from home allowance: 50€ gross per month for 11 months a year (i.e. Excluding Holidays)
• Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility
• 25 working days of paid annual leave
• Reduced summer hours: From July 1st until the end of August, we work 6 hours daily
• Flexible bank holiday policy, which allows you to exchange a government-set public holiday for a more convenient time off
• Private healthcare insurance
• Annual sport allowance
• 3 fully paid days each year to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program