Senior Product Marketing Manager

Summary

Join Spexi, a company revolutionizing access to high-resolution geospatial imagery using drone technology, as a Senior Product Marketing Manager. You will lead product launches, develop go-to-market strategies, and manage customer lifecycle marketing initiatives. The role focuses on driving demand generation, supporting product-led growth, and enhancing customer engagement with Spexi's geospatial data products and APIs. You will craft compelling messaging, build enablement assets, and collaborate with various teams to optimize marketing performance. The ideal candidate possesses extensive experience in B2B SaaS and geospatial data, strong communication skills, and a data-driven approach. This remote position offers flexible hours and a competitive compensation package.

Requirements

• Product Marketing Expertise: 6–10+ years of experience in B2B SaaS, data platforms, APIs, or developer tools, with a proven ability to launch technical products and scale demand generation programs
• Geospatial & Technical Domain Knowledge: Experience working with geospatial data, drone technology, or spatial AI
• Comfortable marketing to technical users and communicating complex products clearly
• Funnel Ownership: Demonstrated success driving marketing initiatives across the full customer journey—from awareness to activation to expansion
• Messaging & Positioning Strength: Strong instincts in product marketing fundamentals including positioning, value articulation, storytelling, and segment-specific messaging
• Exceptional Storytelling & Communication: Skilled storyteller with excellent writing and verbal communication abilities
• You’ve developed case studies, marketing collateral, and messaging frameworks that drive action and engagement
• Data-Driven Decision-Making: You use analytics, attribution tools, and research insights to shape strategy, inform prioritization, and optimize marketing performance
• Strategic & Execution-Oriented: You connect the dots between customer needs, product capabilities, and market opportunities
• You bring experience owning the demand side of the business—from driving awareness and positioning to generating pipeline and supporting product adoption
• Collaborative Cross-Functional Partner: Proven success working with Product, Sales, Customer Success, and Growth teams to drive alignment and impact
• Team & Vendor Management: Direct experience managing internal team members as well as freelancers, agencies, and vendors
• You lead with clarity, accountability, and a focus on results
• Tech Stack Familiarity: Proficient with modern marketing and analytics tools such as Amplitude, HubSpot, Notion, and Salesforce

Responsibilities

• Lead product launches and develop and execute go-to-market (GTM) strategies
• Take charge of positioning, messaging, sales and marketing enablement, and managing customer and lifecycle marketing initiatives
• Drive demand generation programs, support product-led growth efforts, and contribute to pipeline development across key verticals
• Your focus will be on positioning Spexi’s geospatial data products and APIs, supporting adoption across industries, and evolving the systems that generate pipeline, drive product-led growth, and deepen customer engagement
• Craft clear, compelling messaging that highlights the value of Spexi’s geospatial data products, APIs, and new capabilities
• Tailor content across segments such as GIS analysts, ML teams, and real estate platforms, ensuring alignment across all channels
• Lead go-to-market planning and execution for product launches, new data layers, and platform features
• Develop strategic launch plans, coordinate cross-functional readiness, and deliver high-impact product releases
• Build and maintain a library of enablement assets including pitch decks, one-pagers, demo flows, and use-case guides
• Partner with Sales and Growth teams to ensure consistent, value-driven communication throughout the customer journey
• Collaborate closely with the Customer Success team to synthesize feedback, identify patterns, and surface actionable insights
• Conduct competitive analysis to sharpen positioning and identify whitespace opportunities
• Own and optimize full-funnel demand generation across paid, organic, partner, and event channels
• Work cross-functionally to refine ICPs, launch campaigns, manage the marketing calendar, and improve lead quality and conversion metrics
• Collaborate with Product and Customer Success to support the end-to-end customer journey
• Create messaging and content that reinforces value at key moments across awareness, adoption, and engagement stages
• Support and mentor marketing team members, providing strategic guidance and day-to-day prioritization
• Help lay the foundation for a high-performing, outcome-oriented marketing function
• Track and report on key marketing KPIs
• Use performance data to inform decisions, identify areas for improvement, and continuously optimize programs for greater impact

Benefits

• Remote-Friendly Environment: Work from home, with flexible hours
• Health Benefits: Medical, dental, and vision coverage
• Generous Vacation: A competitive vacation policy that supports work-life balance
• Professional Growth: Opportunities for learning and career development