Senior Lifecycle Marketing Manager

Summary

Join Outliant, a fully-remote digital product development and startup consulting company, as a Senior Lifecycle Marketing Manager. You will be a key leader in developing and executing advanced lifecycle marketing strategies to boost customer engagement and retention. This role demands expertise in data-driven insights and customer behavior to create and optimize user journeys. You will also mentor and develop a team of lifecycle marketing managers. The position requires 9+ years of experience in lifecycle marketing, including 2+ years of people management. Outliant offers unlimited PTO, non-working holidays, pro-rated 13th-month bonuses (in select regions), salary increases, performance-based bonuses, referral bonuses, continuous learning support, and a fun work environment.

Requirements

• 9+ years of experience in lifecycle marketing roles, ideally in a large-scale SaaS, consumer marketplace, e-commerce, or direct-to-consumer tech company, including 2+ years of people management experience overseeing marketing initiatives or teams
• Strong expertise in lifecycle marketing strategic planning, project management, and data-driven customer segmentation, leveraging technical knowledge in lifecycle marketing software solutions to optimize campaigns and tailor impactful messaging
• Proficiency in marketing automation platforms (e.g., Hubspot, Iterable, Braze, or Marketo) and analytics tools to drive campaign effectiveness
• Excellent verbal and written communication skills, with the ability to collaborate effectively across cross-functional teams
• Proven leadership skills in developing and managing individual contributors, including coaching and mentoring team members
• Extensive experience in customer journey mapping to identify key engagement points and improve user experiences
• Strong analytical skills to evaluate campaign performance and derive actionable insights for continuous improvement
• Experience driving expansion beyond email marketing channels, including web, SMS, push notifications, and other digital communication methods
• Knowledge of industry trends and best practices in lifecycle marketing, with a focus on innovation and continuous learning
• Experience managing Lifecycle Marketing departmental budgets and staff allocation

Responsibilities

• Design and implement comprehensive lifecycle marketing strategies that maximize customer engagement and retention across various channels
• Lead the execution of targeted lifecycle marketing campaigns, ensuring alignment with business objectives and customer needs
• Analyze customer data to identify trends, optimize campaigns, and improve ROI, utilizing tools such as Google Analytics and marketing automation platforms
• Work closely with cross-functional teams, including product, sales, and customer service, to ensure a seamless customer experience and effective campaign execution
• Monitor and report on campaign performance, providing insights and recommendations for continuous improvement
• Conduct research to understand customer behavior and preferences, using findings to inform marketing strategies and enhance customer journeys
• Plan and execute experimentation strategies, leveraging insights to accelerate the impact of lifecycle initiatives on user engagement and monetization
• Manage the lifecycle marketing budget, ensuring effective allocation of resources to maximize campaign impact
• Coach, mentor, and upskill lifecycle marketing managers, fostering a culture of learning and collaboration within the team
• Stay updated on industry trends and best practices in lifecycle marketing, applying insights to enhance strategies and drive innovation

Benefits

• Unlimited PTO
• Non-working holidays per country of residence
• Pro-rated 13th-month bonus in select regions. (TBD)
• Salary increases and performance-based bonuses
• Referral bonuses
• Continuous learning support
• Fun and casual work environment
• Employee engagement activities and virtual gatherings