Remote Senior Content Writer

Summary

The job is for a Senior Growth Manager in the Acquisition & Activation team of Meesho’s Growth unit. The role focuses on driving SEO efforts to attract and retain new users, improve search visibility, and optimize web pages. The team collaborates with Product, Analytics, Creative, and Tech teams.

Requirements

• 2-3 years of experience in copywriting for search engine optimization
• Proven track record of success in developing and implementing SEO strategies that deliver results
• Experience with keyword research tools and analytics platforms (Google Analytics, Search Console, etc.) is a plus
• Strong understanding of user intent and search behavior
• Excellent communication and collaboration skills

Responsibilities

• Write engaging content for web pages to influence SEO rankings
• Develop and implement comprehensive SEO strategies to improve Meesho's search visibility and organic traffic acquisition
• Conduct in-depth keyword research and analysis to identify high-value target audiences and search terms
• Optimize website content and technical aspects to ensure strong search engine performance
• Stay up-to-date on the latest SEO trends and best practices, recommending and implementing new strategies to maintain a competitive edge
• Collaborate with cross-functional teams (Digital Intelligence, Digital Transformation, Account Management) to identify and capitalize on SEO opportunities across Meesho
• Analyze website traffic data using tools like Google Analytics and Search Console to measure SEO performance and identify areas for improvement

Preferred Qualifications

• Experience working in a fast-paced, e-commerce environment
• Familiarity with Meesho's industry and target audience
• Experience with content marketing and content creation
• Coding experience (JS, CSS, and HTML)