Senior Content Manager

Summary

Join our team as a Content Manager and manage content across multiple platforms to increase website traffic, drive engagement, and generate qualified leads. You will craft compelling narratives that resonate with our audience, answering their questions about our company, products, and services. The ideal candidate possesses a passion for teaching, writing, and communication, along with a strong understanding of AI tools and marketing frameworks. You will be responsible for publishing articles, conducting interviews, performing keyword research, and creating premium content. This role also involves collaborating on marketing efforts, website updates, and mentoring content writers. The position requires a bachelor's degree in a related field and excellent writing and communication skills.

Requirements

• Bachelor’s degree in English, Journalism, Public Relations or related communications field
• Writing and editorial skills, with outstanding command of the English language
• An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc
• The ability of think like an educator, intuitively understanding what the audience needs to know and how they want to consume it
• A passion for new technology tools and usage of those tools within your own blogs and social media outreach
• Clear articulation of the business goal behind the creation of a piece (or series) of content
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns
• Familiarity with principles of marketing
• Incredible people skills
• Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships
• Able to screen out sales pitches and look for the relevant brand and customer story
• A home office set up that meets the following: Computer: A working computer with a minimum of 8GB RAM and one of the following: Windows 11 with an Intel i5 or i7 (8th generation or newer), or AMD Ryzen 5 or 7 (2000 series or newer), or macOS 12 or newer
• Internet: Stable internet connection with at least 5 Mbps download and upload speeds
• Audio Equipment: A quality headset with a noise-cancellation feature for meetings
• Mobile Device: A smartphone capable of installing the Microsoft Authenticator app
• Webcam: An HD webcam for video calls
• A very strong cultural fit the ITS way (Our core values will be discussed during the interview)
• Excellent command of the English language both spoken and written
• Able to work full time 40 hrs. a week: 1:00 PM to 10:00 PM PST (Monday to Friday)
• Able to pass our online behavior and cognitive assessments
• Able to provide NBI Clearance (for PH applicants)

Responsibilities

• Publish 3 articles per week (min. 1,000 words per article)
• Interview internal subject matter experts for content
• Interview subject matter experts for written content for specific buyer stages
• Assist in the creation of company email marketing efforts, including newsletter, social media, drip campaigns etc
• Do keyword research and analysis for each written content
• Produce premium content, including eBooks, white papers, webinars, case studies, etc
• Assist in the creation of landing pages, video scripts, etc
• General website updates and enhancements (e.g., new pages, call-to-action placement)
• Professional development and continued education in relevant areas (e.g., HubSpot Certifications)
• Coach and guide the content writers to adhere to our editorial guidelines whenever possible
• Assist with the planning and maintenance of the content calendar
• Help with training as assigned

Preferred Qualifications

• Training as a print or broadcast journalist is a bonus
• Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience

Benefits

• Comprehensive Health Plans / HMO (Employee & Dependent/s)
• Life Insurance
• Flexible Benefit Reimbursement (Dental/Vision/Mental Health/Wellness/Government Contributions)
• Paid Time Off (starts at 15 days per year)
• Maternity/Paternity Leave
• Paid US Holiday
• Night Shift Bonus
• Salary Advancement/Loan
• Health & Wellness Program
• Company-paid training and certification