Senior Conversion Copywriter

Summary

Join Sword Health, a Forbes Best Startup Employer, as a Senior Conversion Copywriter and contribute to our mission of freeing billions from pain. You will report to Growth Department leadership and play a crucial role in driving conversion optimization across all channels. Leverage your expertise in data-driven copywriting, A/B testing, and behavioral psychology to create compelling content that boosts member sign-ups, activation, and engagement. Collaborate with cross-functional teams to ensure alignment with campaign goals and utilize AI-powered writing tools to enhance efficiency. This is a high-impact role in a fast-paced, high-growth environment offering significant opportunities for career development and growth. Sword Health provides a flexible work environment, including remote options and unlimited vacation.

Requirements

• 7+ years of experience in marketing copywriting, with at least 3 years focused on conversion rate optimization
• Proven track record of driving significant improvements in conversion rates through persuasive, data-driven content
• Portfolio demonstrating expertise in high-impact marketing copy across landing pages, paid media, email, and other performance channels
• Experience with A/B testing tools and methodologies for content optimization and iteration
• Strong understanding of behavioral psychology and persuasion techniques in copywriting
• Ability to analyze performance metrics and apply insights to refine messaging and increase conversion rates
• Proficiency in AI-powered writing tools to enhance efficiency, optimize messaging, and scale content production
• Strong collaboration skills, with experience working closely with growth, design, and campaign teams to align messaging with business goals
• Highly proficient in spoken and written English, with exceptional attention to clarity and impact

Responsibilities

• Write high-impact, conversion-driven copy for landing pages, paid media, email sequences, SMS campaigns, and other direct response marketing efforts targeting members
• Develop clear, persuasive, and emotionally compelling copy that resonates with members, motivating them to take action
• Optimize messaging through A/B testing, iterative improvements, and data-driven decision-making to improve member sign-ups, activation, and engagement
• Partner closely with Growth and Channel teams to ensure copy aligns with campaign goals and audience insights
• Leverage behavioral psychology and persuasion techniques to craft copy that increases conversion rates and reduces friction in the enrollment process
• Analyze content performance metrics and continuously refine messaging to drive measurable improvements in member activation and retention

Preferred Qualifications

• Experience in healthcare, B2B, or SaaS content marketing
• Familiarity with marketing automation platforms and analytics tools for tracking content performance
• Strong understanding of behavioral psychology and persuasive writing techniques for optimizing conversion
• Background in UX writing or writing for multi-step enrollment flows to reduce friction and improve sign-ups
• Experience working in high-growth environments, iterating quickly based on data and testing
• Interest in AI-assisted content creation and staying ahead of emerging copywriting technologies

Benefits

• A stimulating, fast-paced environment with lots of room for creativity
• A bright future at a promising high-tech startup company
• Career development and growth, with a competitive salary
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
• A flexible environment where you can control your hours (remotely) with unlimited vacation
• Access to our health and well-being program (digital therapist sessions)
• Remote or Hybrid work policy
• Health, dental and vision insurance
• Meal allowance
• Equity shares
• Remote work allowance
• Flexible working hours
• Work from home
• Unlimited vacation
• Snacks and beverages
• English class
• Unlimited access to our Learning Platform