Senior Conversion Rate Optimization Specialist

Summary

Join Winona, a leading telemedicine company, as a full-time remote Senior Conversion Rate Optimization (CRO) Specialist. You will own the optimization of conversion funnels, primarily managing the landing page index. This strategic role demands analyzing web traffic, usability, and spend allocation to design data-driven tests and enhancements. You will collaborate with cross-functional teams and leverage tools like GA4, Mixpanel, and Optimizely. The ideal candidate is a proactive problem-solver with deep CRO expertise and proven project management skills. This role offers flexible hours, unlimited PTO, and various other benefits.

Requirements

• 5+ years in CRO, digital marketing, or a related field, with at least 2 years in a senior or lead role managing landing page optimization or experimentation programs
• Proficiency with CRO tools (specifically Optimizely)
• Advanced knowledge of web analytics platforms (specifically Google Analytics and Mixpanel)
• Familiarity with usability tools (specifically Clarity and Hyros)
• Basic understanding of HTML/CSS/JavaScript for troubleshooting or collaborating with developers
• Strong ability to interpret data, identify trends, and translate insights into actionable strategies
• Proven track record of independently managing complex projects with minimal oversight, delivering results on time
• Excellent verbal and written skills, with experience presenting data-driven insights to diverse audiences
• Self-starter with a proactive, curious, and results-oriented approach to optimization

Responsibilities

• Maintain and oversee the company’s active landing page index, ensuring all pages are up-to-date, aligned with campaign goals, and optimized for performance
• Track and document changes, versioning, and performance metrics for all landing pages
• Identify underperforming pages and recommend retirement, consolidation, or enhancement strategies
• Monitor and analyze marketing spend (e.g., paid ads, PPC campaigns) directed to landing pages, ensuring efficient allocation and maximizing return on investment (ROI)
• Collaborate with the paid media team to align spend with high-performing pages and tests
• Provide regular reports on spend efficiency and its impact on conversion outcomes
• Leverage tools like GA4, Mixpanel, Clarity, and Hyros to analyze web traffic patterns, user behavior, and conversion funnels across landing pages
• Conduct on-page usability assessments (e.g., heatmaps, session recordings) to identify friction points, drop-off areas, and opportunities for improvement
• Translate insights into actionable recommendations for design, content, or functionality enhancements
• Design, prioritize, and execute A/B tests, multivariate tests, and other experiments using Optimizely
• Develop hypotheses based on data analysis and industry best practices, ensuring tests are statistically valid and aligned with business objectives
• Analyze test results, present findings to stakeholders, and implement winning variations
• Develop and execute a CRO roadmap to continuously improve conversion rates across landing pages and key user journeys
• Stay ahead of CRO trends, tools, and methodologies to recommend innovative solutions and keep our optimization efforts cutting-edge
• Partner with UX/UI designers, developers, and content creators to implement enhancements efficiently
• Work closely with marketing, product, and development teams to ensure landing page strategies align with broader company goals
• Act as the CRO subject matter expert, providing guidance and training to team members as needed
• Communicate insights, test outcomes, and recommendations clearly to both technical and non-technical stakeholders
• Build and maintain dashboards to track landing page performance, conversion metrics, and test results
• Deliver regular updates and presentations to leadership on CRO impact, including KPIs like conversion rate, cost per acquisition (CPA), and revenue lift

Preferred Qualifications

• Experience with paid media platforms (e.g., Google Ads, Meta Ads) for deeper spend analysis
• Certification in CRO or analytics (e.g., Google Analytics Individual Qualification, CXL Institute)
• Knowledge of SEO principles to complement organic traffic optimization
• Familiarity with Figma

Benefits

• Flexible hours, work wherever you choose
• Unlimited PTO
• Non-working holidays per country of residence
• Pro-rated 13th-month bonus in select regions
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings