Senior Conversion Copywriter

Summary

Join Winona, a leading telemedicine company specializing in HRT for women in menopause, as a Senior Conversion Copywriter. You will be responsible for developing and implementing the conversion copywriting strategy, creating impactful and empathetic content across various platforms. Your expertise in persuasive communication and understanding of the women's health market will be crucial in driving business growth and enhancing brand presence. This role requires a strategic thinker who can execute, measure, and scale conversion copywriting efforts. You will collaborate with cross-functional teams and leverage data-driven insights to optimize messaging and conversion funnels. The ideal candidate possesses extensive experience in conversion-focused copywriting and a proven track record of success in lifecycle marketing and performance ad copywriting.

Requirements

• 5+ years of hands-on experience writing conversion-focused copy across digital channels
• Strong track record of success in lifecycle marketing, email/SMS funnels, and performance ad copywriting
• Exceptional proficiency in creating high-impact, scalable ad conversion copy for new campaign launches and ongoing optimization, with a clear understanding of funnel stages
• A portfolio that shows exceptional ability to write with clarity, persuasion, and emotional intelligence
• Impeccable command of the English language, both written and verbal, with an acute attention to detail, grammar, and punctuation
• Deep understanding of digital marketing strategies and understanding of the copy-design relationship
• Ability to manage multiple high-priority projects in a fast-paced, remote-first environment

Responsibilities

• Write and optimize high-converting copy across YouTube, Google Ads, Meta Ads, email, SMS, video scripts, landing pages, and other short-form assets
• Own the messaging strategy and execution for lifecycle campaigns and performance marketing initiatives
• Collaborate with cross-functional teams to align copy with business goals, brand voice, and campaign objectives
• Use audience insights, A/B testing, and performance data to continually refine and optimize messaging
• Elevate brand voice and tone across all channels while maintaining consistency and empathy
• Stay ahead of trends in direct response, conversion optimization, and women’s health communication
• Demonstrate expert self-management, taking full ownership of projects from inception to completion, exhibiting proactive initiative and resourceful problem-solving
• Utilize AI tools like ChatGPT when appropriate to scale ideation and maintain creative momentum, without sacrificing voice authenticity

Preferred Qualifications

• Experience writing for telehealth, health tech, or wellness brands
• Familiarity with menopause-related content or marketing to a midlife female audience

Benefits

• Flexible hours, work wherever you choose
• Unlimited Paid Time off
• Paid non-working holidays per country of residence
• Medical/ Dental/ Vision insurance (US-W2)
• Referral bonuses
• Financial support for online courses