Senior Creative Insights Manager

Summary

Join Ready Set, a pioneering advertising agency using AI and technology to enhance human creativity and drive performance. As a Senior Creative Insights Manager, you'll play a crucial role in creative strategy and media buying optimization, ensuring client performance and providing data-driven insights. You will analyze campaign performance, deliver strategic reports, visualize data effectively, collaborate with cross-functional teams, and build strong media relationships. This role requires expertise in media buying, creative knowledge, and fluency in English. Ready Set offers a fully remote work environment, competitive salary, training budget, flexible paid time off, and English lessons.

Requirements

• Media buying expertise, creative knowledge, and fluency in English are required
• 3+ years of media strategy development, media planning and negotiating in agencies and/or brand environments
• Experience in Meta Ads, Tik Tok Ads and Google Ads (Search, Display, YouTube, Shopping, Performance Max)
• Exceptional presentation and communication skills in English , and the ability to distill and analyze reporting and data into compelling insights and actionable strategies for clients
• Deep expertise in leading $300,000+ media campaigns with a focus on driving revenue and customer acquisition for brands using paid performance
• Direct response experience with full comprehension of business goals, CPA-orientated results, ROAS best practices; past experience and deep understanding of the e-commerce environment
• Passionate about creative optimization and insights finding
• Subject Matter Expert: You are considered a subject matter expert in at least one media channel (ex. Search, Social, Programmatic) and/or platform (ex. Meta, Google, Basis), with in-depth knowledge of its role within a marketing and media strategy, and can help develop and disseminate best practices and standards for success
• Channel/Platform Expertise: Are capable of executing paid social media and creative strategies

Responsibilities

• Audit and Improve Client Campaigns: Regularly assess client campaigns for performance, compliance, and strategic alignment. Implement or recommend improvements as necessary
• Monitor and Evaluate Campaign Performance: Evaluate campaign performance metrics such as impressions, clicks, conversions, and ROI. Identify trends and opportunities for optimization and share creative insights
• Deliver Strategic Reporting and Insights: Prepare comprehensive reports and presentations for clients and senior management. Provide strategic insights and actionable recommendations for future ads
• Visualize Data Effectively: Create high-level decks and reports that clearly communicate performance results and creative insights
• Best Practices: you effectively communicate platform and channel capabilities, limitations and best practices internally and externally, setting realistic expectations and tailoring strategies accordingly
• Collaborate with Senior Cross-Functional Teams: Work closely with senior-level creative, marketing, and analytics teams to align media buying and creative strategies with broader business objectives
• Build and Maintain Strategic Media Relationships: Cultivate strong relationships with media vendors, advertising platforms, and clients
• Drive Thought Leadership: Establish thought leadership in media buying, insights, and advertising by sharing innovative ideas and insights and creating POVs
• Stay Ahead with Industry Trends: Continuously monitor emerging technologies, industry trends, and best practices to enhance campaign effectiveness

Preferred Qualifications

• Humble, coachable - takes feedback well. We are always learning from each other
• Self-motivated - a doer. We give everyone at Ready Set a ton of freedom
• Someone who works well remotely. We are a fully remote company
• Curious and innovative, always asking why and trying to improve things around you
• Collaborative: works well with others. Our team is diverse, from all over the world!
• Accessible, responsive and diligent - we move fast and reliability is key

Benefits

• A hyper-growth startup environment where your work has a real impact on the company
• Consistent clarity and context from management, who are accessible to everyone
• 100% remote work, collaborating with a talented team distributed across the globe
• Competitive salary
• Budget for training
• Flexible paid time off
• English Lessons