Senior Manager, Integrated Campaigns

Summary

Join Twilio as our next Senior Manager, Integrated Campaigns! Lead the integrated campaigns motion, driving awareness and generating pipeline for Twilio's communications and data solutions in the NAMER market. You will manage a team, develop and execute multi-channel campaigns, and collaborate with various teams to ensure consistent messaging and a cohesive customer experience. Success in this role requires a proven track record of leading successful campaigns, a deep understanding of the buyer journey, and strong analytical and communication skills. This is a remote role based in Canada with occasional travel. Twilio offers competitive pay and benefits.

Requirements

• 12+ years of experience developing and executing strategic B2B campaigns and/or demand generation programs that drive ROI
• Deep understanding of full funnel marketing tactics and metrics by stage (from awareness to pipeline) and ability to use data to guide decision-making and resource allocation
• Demonstrated experience working with and organizing across key marketing functions to ensure holistic campaign assembly and alignment to business objectives and messaging
• Strong writing skills, with the ability to communicate complex ideas in simple terms with brand voice and conversion in mind
• Experience partnering closely with internal creative teams and agency partners
• Exceptional communication skills, both verbal and written, with the ability to establish credibility upwards and cross-functionally to drive collaborative decision making, alignment, expectations and success
• Understanding of partnering with sales to create, refine, and measure campaign success
• A champion for fostering a culture of trust through feedback, communication, and transparency
• Experience managing a high-performing team

Responsibilities

• Manage a team working to execute a full-funnel solutions campaign strategy aimed at generating awareness, capturing demand and delivering pipeline
• Own, design and execute end-to-end, multi-channel campaigns that drive cohesion across various tactics, including customer journey mapping, campaign development, content maps, nurture, events, and digital programs, in an effort to create a consistent customer experience
• Partner with product marketing, content, brand and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures alignment with target markets, personas, solutions and use cases
• Manage relationships with agency partners and build necessary processes with in-house creative team to help develop and execute on creative campaign themes and activations
• Analyze full-funnel campaign performance, surface insights and provide recommendations for optimizing results, always striving to innovate and test new concepts and creative ideas
• Build strong relationships with key cross functional stakeholders across the GTM organization to ensure campaign enablement and engagement, helping to identify coverage gaps and proposing solutions to ensure effective follow up on engaged accounts
• Develop scalable, repeatable campaign processes that can be scaled regionally and vertically
• Present campaign strategies, progress and outcomes to senior leadership and serve as a strategic partner to other marketers to help shape, prioritize and operationalize campaign plans
• Help define campaign budget needs; manage and work within budget

Preferred Qualifications

• Hands-on experience with marketing metrics and sales tools (ex. Excel, Tableau, Salesforce) - attribution reporting is a major plus
• Copywriting for B2B software companies
• Paid acquisition, performance marketing and/or A/B testing experience
• Excellent presentation skills, including an ability to communicate effectively with executives, GTM leaders and a diverse array of stakeholders

Benefits

• Competitive pay
• Generous time-off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program