AJ Bell is hiring a
Senior CRM Automation Manager

Summary

The job is for a Senior CRM Automation Manager with at least 5 years of experience in a CRM/Data role. The role involves leading the development and deployment of CRM strategy, managing complex automation journeys, and overseeing the execution of the strategy using Bloomreach. The position is initially on a 6-month fixed-term contract with potential for permanency.

Requirements

• 5 years+ experience of working in a CRM / Data role
• Experience of building automated customer journeys in a CRM platform – ideally Bloomreach (our internal platform) or similar
• Previous experience working with Digital Analytics Platforms such as: Google Analytics Explore, Adobe Analytics, Acoustic / IBM Digital Analytics

Responsibilities

• Work with the marketing team to gain a comprehensive understanding of the broader marketing strategy, while ensuring an in-depth understanding of the key objectives and deliverables of the seasonal campaign plan
• Be a CRM platform ‘super user’, who can comfortably manage complex automation journeys as well as troubleshoot when problems arise from data feeds
• Build close working relationships with our marketing platform vendor (Bloomreach), ensuring platform capabilities are fully utilised and optimised across all channels
• Work in partnership with the Head of Strategic Planning on strategy to improve Bloomreach capability, including omni-channel marketing campaigns e.g. email, in-app and SMS, embedding personalization
• Collaborate with the UX and design team to develop a range of reusable templates and toolkits to reduce creative production overhead and ensure creative consistency on the end-to-end journeys
• Aim to ultimately achieve a balance of 80% programme/automation based and 20% campaign-based CRM activity, using workflow and automation functions within the tools. Reduce manual production wherever possible
• Effectively manage, execute, and track the performance of marketing activity
• Analyse campaign performance to identify tactical and strategic areas for improvement
• Champion continuous improvement by ensuring that all activity includes a test – measure – learn component
• Embed ways of working that support high quality comms and that build strong relationships across D2C, manage and guard clear expectations regarding SLAs
• Train and educate all team members on CRM best practices, ensuring effective utilisation of the CRM system throughout the organisation

Preferred Qualifications

• Ideally would be proficient in HTML and / or other coding languages e.g., SQL/JavaScript
• Basic knowledge of personalization languages - Jinja or similar

Benefits

• Starting holiday entitlement of 27 days, increasing up to 31 days with length of service
• Holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 8%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by Medicash
• Discounted private healthcare scheme and dental plan
• Free gym membership
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+
• Enhanced maternity, paternity, and shared parental leave
• Discounted nursery fees at Kids Planet on Exchange Quay
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent management programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals
• Hybrid working. At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office