Senior CRM Manager

Summary

Join Palta, a rapidly growing health and wellness tech platform, as a Senior CRM Manager. You will lead CRM-driven monetization initiatives, collaborating with growth teams to design and implement strategies. This role requires expertise in customer lifecycle management, segmentation, and driving revenue growth through CRM. You will oversee technical implementation, develop innovative communication strategies, and analyze performance metrics. The ideal candidate possesses 5+ years of CRM experience in high-growth mobile B2C environments and a strong monetization mindset. Palta offers a competitive salary, stock options, equipment, premium app subscriptions, generous paid time off, and a hybrid work format.

Requirements

• 5+ years of CRM experience, ideally in high-growth mobile B2C environments with a strong focus on monetization or growth experiments
• Proven expertise in customer lifecycle management, segmentation, and driving measurable revenue growth via CRM initiatives
• Strong technical CRM skills, including automation, deliverability, and troubleshooting
• Proficiency in analytical platforms with a data-driven approach to experiment tracking and performance analysis
• Hands-on experience in managing high-volume communications with precision and attention to detail
• Comfortable working in cross-functional environments, particularly with Growth teams, developers, and other stakeholders
• Self-starter with a demonstrated ability to manage multiple projects, meet deadlines, and work independently
• A strong monetization mindset with the ability to evaluate initiatives based on revenue potential and experiment outcomes
• Results-oriented with a passion for experimentation and continuous improvement
• Excellent communication and collaboration skills, especially in cross-functional team settings

Responsibilities

• Lead and execute monetization projects within the CRM team, and support Growth teams by designing and implementing CRM-driven workflows and strategies
• Collaborate with the Growth team to integrate CRM mechanics into broader business goals, focusing on experiment support and scaling monetization
• Design and optimize lifecycle journeys with a focus on acquisition, conversion, and win-back strategies across both CRM and Growth experiments
• Oversee technical implementation of campaigns, ensuring deliverability and troubleshooting any issues in collaboration with engineering and the Growth team
• Develop innovative segmentation, communication strategies, and A/B testing frameworks, continuously experimenting and analyzing data to drive growth
• Serve as the key CRM representative for the Growth team, ensuring alignment between CRM and Growth initiatives
• Build, optimize, and scale customer segmentation and communication strategies tailored to support Growth experiments
• Monitor and analyze key CRM performance metrics, preparing detailed reports and providing actionable insights for both CRM and Growth outcomes
• Maintain a hands-on approach to CRM operations, managing high volumes of campaigns and ensuring seamless execution across cross-functional teams
• Proactively bring new ideas to improve processes, enhance user experiences, and maximize monetization outcomes

Preferred Qualifications

Braze experience

Benefits

• Competitive salary package commensurate with experience, plus stock options
• The equipment you need to do your job
• A premium Palta Family subscriptions (Simple, Flo, Zing etc.)
• 21 days annual leave, plus bank holidays
• Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus