Senior CRM Executive

Summary

Join Hertility Health, a company transforming women's health, as a Senior CRM Executive for a 3-month fixed-term contract. You will be responsible for building, testing, and executing CRM campaigns in Braze, collaborating with team members to deliver personalized messaging, and optimizing conversion sequences. This role requires proven experience with Braze, HTML for email design, and a solid understanding of CRM strategies. Hertility offers a fully remote work environment with flexible hours, 33 days of paid leave, a company laptop, a pension scheme, mental health support, free Hertility services, enhanced parental leave, and more.

Requirements

• Proven experience working with Braze, including campaign building, canvas workflows, and audience management
• Proficiency in HTML for email design and development
• A solid understanding of CRM strategies, lifecycle marketing, and customer segmentation
• Strong organisational skills and the ability to thrive in a fast-paced, collaborative environment

Responsibilities

• Build, test, and execute CRM campaigns and workflows in Braze, including complex canvases and audience segmentation
• Collaborate with the Senior CRM Manager and squad members (Designer and Copywriter) to deliver personalised, on-brand messaging that aligns with squad objectives
• Optimise onboarding, nurture and conversion sequences to drive acquisition
• Support retention efforts through lifecycle campaigns, including post-results to care plan journeys
• Contribute to the referral programme by implementing and refining digital refer-a-friend campaigns

Benefits

• 33 Days of Paid Leave: Includes public holidays, plus discretionary additional time off between Christmas and New Year.  This is pro-rated if you’re not full time
• Company Laptop: The tech you need to succeed!
• Fully Remote: Work from anywhere with the flexibility to do what matters most to you
• Flexible Working Hours: We trust our team to manage their time and deliver results
• Pension Scheme: 5% employer contribution salary sacrifice pension with a 4% employee match
• Mental Health Support: In house counselling available anytime
• Free Hertility Services: Complimentary hormone and fertility tests for you, plus discounts for friends and family
• Enhanced Parental Leave & First-Time Parents Benefits: Support through all stages of family life
• Menstrual Leave: Supporting health and wellbeing
• Financial Advisor Access: Get guidance on financial planning
• Work from Anywhere: Enjoy one full month each year to work from anywhere in the world!