Senior CRM Executive

Summary

Join Hertility Health, a CQC-approved provider revolutionizing women's health, as a Senior CRM Executive. This full-time, remote UK-based role offers a competitive salary (£40,000-£50,000) and significant growth potential. You will be instrumental in driving customer acquisition and retention through strategic CRM initiatives, shaping communication strategies, and managing omnichannel lifecycle programs. The position requires collaboration with various teams and expertise in CRM technology (Braze). This role is ideal for passionate individuals who want to make a difference in women's health and possess strong analytical and collaborative skills.

Requirements

• Relevant Experience: 5+ years of CRM experience, ideally within e-commerce, demonstrating deep knowledge of digital marketing, loyalty strategies, and full end-to-end campaign execution. Skilled in using ESPs and CDPs such as Braze
• Detail Led: Meticulous attention to detail, from overseeing seamless campaign production to catching even the smallest proofreading errors
• Customer Centric: Deeply customer-focused, commercially minded, and always looking for innovative ways to enhance the customer journey
• Analytical: Strong analytical capabilities with the ability to interpret data and translate insights into actionable strategies
• Collaborative Team Player: Excellent interpersonal and collaboration skills, with a proactive mindset and the ability to thrive in fast-paced, cross functional environments

Responsibilities

• Assisting in delivering a CRM strategy and roadmap that supports Hertility’s growth plans, with a focus on activating and retaining customers and increasing lifetime value
• Assisting planning and delivery of BAU campaigns and CRM work for the Brand, B2B, Customer Service and product teams
• Becoming an expert in CRM technology (we use Braze) and ensuring we are constantly innovating how we communicate with our audience
• Executing end-to-end multi-channel CRM journeys to continually engage and retain customers throughout their lifecycle, such as upsell, cross-sell, re-engagement and loyalty flows
• Assisting in planning and implementing journeys and CRM requirements for product launches and feature releases
• Testing and learning using A/B and multivariate testing across creative, copy, send time and cadence, ready to gather learnings and share these with the wider team
• Analysing data to determine ways to optimise performance to improve conversion and retention
• Reporting on performance and learnings
• Getting to know our customers using research, feedback and engagement data, with a view to improving our segmentation strategy
• Reporting on, and improving CRM KPIs

Benefits

• 33 Days of Paid Leave: Includes public holidays, plus discretionary additional time off between Christmas and New Year. This is pro-rated if you’re not full time
• Company Laptop: The tech you need to succeed!
• Fully Remote: Work from anywhere with the flexibility to do what matters most to you
• Flexible Working Hours: We trust our team to manage their time and deliver results
• Pension Scheme: 5% employer contribution salary sacrifice pension with a 4% employee match
• Mental Health Support: In house counselling available anytime
• Free Hertility Services: Complimentary hormone and fertility tests for you, plus discounts for friends and family
• Enhanced Parental Leave & First-Time Parents Benefits: Support through all stages of family life
• Menstrual Leave: Supporting health and wellbeing
• Financial Advisor Access: Get guidance on financial planning
• Work from Anywhere: Enjoy one full month each year to work from anywhere in the world!