Senior CRM Manager

Summary

Join Quandoo as a Senior CRM Manager and spearhead our B2B CRM initiatives. This pivotal role involves developing and executing a comprehensive CRM strategy across multiple channels, focusing initially on automated email campaigns. You will oversee CRM channel optimization, collaborate with cross-functional teams, analyze key performance indicators, and lead campaign planning and execution. The ideal candidate possesses extensive CRM management experience in the tech sector, strong analytical and leadership skills, and a proven track record of driving customer engagement. This position offers a high level of responsibility, flexible working opportunities, and the chance to shape your career path within a rapidly growing international company.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; a Master's degree is a plus
• 7+ years of experience in CRM management, with a strong emphasis on B2B marketing in the tech or SaaS industry
• Demonstrated expertise in CRM tools and platforms such as Salesforce, HubSpot, or equivalent
• Strong leadership and team management skills, with the ability to inspire and drive a high-performing team
• Exceptional analytical skills, with a strong ability to translate data into actionable strategies
• Excellent communication and interpersonal skills, with a collaborative approach to working with cross-functional teams
• Strategic thinker with a passion for customer engagement and a history of successful CRM initiatives

Responsibilities

• Develop and lead the execution of a comprehensive CRM strategy that enhances customer engagement, retention, and lifetime value
• Oversee the management and optimisation of all CRM channels, with an initial focus on email automation. Manage the integration of additional CRM channels such as SMS, in-app messaging, and product notifications to enhance customer communication
• Collaborate closely with product, sales, and customer success teams to align CRM efforts with business goals and customer needs
• Monitor and analyse key performance indicators such as email open rates, click-through rates, conversion rates, customer retention and engagement. Use insights to optimise CRM strategies and demonstrate the impact of CRM initiatives on business objectives
• Lead the planning, execution, and optimisation of CRM campaigns, leveraging segmentation, personalisation, and A/B testing to maximise impact
• Collaborate closely with the B2B content team to ensure cohesive and consistent messaging across CRM channels
• Stay informed of industry trends and emerging technologies to ensure our CRM practices remain cutting-edge and effective
• Provide detailed reports and insights to senior management on CRM performance and strategic initiatives

Benefits

• Access to Quandoo’s pension scheme
• Be flexible: Enjoy our remote policy and work from our offices, at home or while traveling
• Got balance: We offer flexible working hours and up to 30 days of vacation
• Stay mentally fit: Use our free 1:1 sessions with professional psychologists as well as digital trainings and tools for your mental health - provided by our partner nilo.health
• Stay physically fit: Work out while getting great discounts at Urban Sports Club and Fitness First
• No boredom! Quandoo offers challenges and development every day. Our self development budget will help you acquiring and achieving new skills & knowledge
• Save real money: Get new discounts every month on offers from over 1.500 companies and brands - provided by our partner Corporate Benefits
• Be prepared for your retirement: Benefit from our Company Pension Scheme and get a 30% contribution for your pension