Senior Customer Acquisition Manager

Summary

Join AJ Bell as a Senior Customer Acquisition Manager and lead performance marketing across paid digital channels. You will develop and execute strategies, manage multi-million-pound budgets, and optimize campaigns for maximum ROI. Collaborate with cross-functional teams, leverage data insights, and ensure regulatory compliance. This role requires strong experience in digital marketing, particularly affiliate marketing, and proven success in managing agencies and teams. The ideal candidate will be data-driven, strategic, and comfortable working in a regulated environment. This is a high-impact role offering significant growth opportunities within a leading FTSE 250 company.

Requirements

• 7+ years' experience in digital or growth marketing, ideally in a regulated environment
• Proven track record managing performance across PPC, paid social, display, and particularly strong affiliate marketing experience
• Deep understanding of affiliate networks, tracking platforms, compliance considerations, and commercial models (CPA, CPL, ROI)
• Experience of AI-powered campaigns like Performance Max and Meta Advantage+
• Confident working with data — from Google Analytics to MMM and MTA — to inform decisions and improve results
• Experienced in managing external agencies, building accountability, and driving measurable outcomes
• Familiarity with SEO and its role in holistic acquisition strategies
• Strong cross-functional communicator and project manager
• Comfortable working closely with Compliance and navigating FCA regulatory frameworks
• Team player with line management experience and a collaborative mindset

Responsibilities

• Lead end-to-end acquisition strategy across paid digital channels (PPC, affiliates, paid social, display), balancing efficiency with long-term growth
• Own and optimise multi-million-pound media budgets, ensuring robust cost control and ROI maximisation
• Manage key agency relationships (media, affiliates, creative) — setting direction, driving performance, and fostering a culture of testing and innovation
• Collaborate cross-functionally with brand, data, and product teams to deliver a consistent and seamless customer journey
• Leverage insights from econometrics (MMM), multi-touch attribution (MTA), and platform data to refine performance and inform spend allocation
• Ensure regulatory excellence by following internal QA processes to ensure flawless execution
• Partner with Compliance and Legal to meet all FCA and ASA requirements, including consumer duty standards
• Mentor and develop junior team members, while contributing to broader customer growth initiatives across the business

Benefits

• Starting salary of up to £70,000 - £75,000 per annum
• Starting holiday entitlement of 27 days, increasing up to 31 days with length of service
• Holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 8%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent management programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals
• Hybrid working