Senior Customer Marketing Manager

Summary

Join Paddle as a Customer Marketing Manager and own customer storytelling, advocacy, and community building. You will transform customer success into scalable proof and engagement into long-term advocacy. Develop impactful case studies, testimonials, and references while building community connections. Act as a conduit for customer insights, capturing feedback to influence GTM strategy and product development. Collaborate across marketing, sales, and customer success to leverage customer voices and accelerate growth. Use AI tools to enhance efficiency and scale storytelling. This role requires strong storytelling and interview skills, experience with PLG and sales-led motions, and the ability to build relationships.

Requirements

• 3–5+ years in customer marketing, content marketing, or customer advocacy within a B2B SaaS business
• Strong storytelling and interview skills with a track record of delivering high-quality customer assets
• Experience supporting both PLG and sales-led motions with targeted customer content
• Ability to build relationships with internal teams and external customers alike, personable, thoughtful, and proactive
• Familiarity with CRM and marketing tools (e.g. Salesforce, HubSpot, Notion, etc.)
• Experience launching or contributing to early-stage customer communities or councils
• Strong marketing writing skills to turn interviews into compelling narratives, craft high-impact copy, and tailor messages to different personas and funnel stages

Responsibilities

• Build and maintain a library of case studies, quotes, short-form stories, and stat packs to support GTM campaigns, PLG sign-up flows, and sales conversations
• Create and map proof points for both upmarket deal support and scaled motions. Deliver tailored stories for different personas, stages, and regions
• Stand up a system to track, manage, and activate customer references and advocates across sales, marketing, and product initiatives
• Launch and grow our customer community, engaging power customers, product champions, and advocates across both PLG and commercial accounts
• Conduct interviews, surface patterns, and share insights with Product Marketing, Growth, and Revenue Marketing to sharpen ICP understanding, campaign messaging, and product prioritisation
• Recruit customers for panels, webinars, advisory groups, or peer-to-peer moments as part of events, campaigns, or outbound ABM plays
• Use AI tools to accelerate opportunity identification and increase the velocity of storytelling at scale

Preferred Qualifications

Hands-on use of AI tools to draft or repurpose content, transcribe interviews, or scale personalisation

Benefits

• Attractive salaries
• Stock options
• Retirement plans
• Private healthcare
• Well-being initiatives
• Work remotely
• Unlimited holidays
• Enhanced parental leave
• Annual learning fund
• Regular internal and external training