Senior Manager, Lifecycle Marketing

Summary

Join Mercury as a Senior Manager of Lifecycle Marketing and build our lifecycle marketing program from the ground up. Lead a team of email marketers, collaborating with various departments to achieve user growth and engagement goals. You will set the strategy for lifecycle marketing across multiple channels, be highly data-driven, and make key decisions to influence cross-functional execution. The ideal candidate has extensive experience in lifecycle marketing, including team management and hands-on email marketing expertise. Mercury offers a competitive total rewards package including base salary, equity, and benefits.

Requirements

• 8+ years of experience in lifecycle marketing, with at least 3+ years hiring and developing people
• Hands-on proficiency with email as a channel. At Mercury, we expect managers to step in as ICs when needed and to be able to produce senior-level IC work
• Excellent technical and analytical skills with experience using tools like Looker, Hex, Metabase, or similar

Responsibilities

• Manage and develop a team of email / lifecycle marketers (currently a team of two, with 2+ open headcount in 2025) and agencies
• Set the strategy across all areas of lifecycle marketing (email, push, SMS, in-app, direct mail), with the ability to be hands on when needed
• Champion a work environment where your team feels comfortable with taking calculated risks, continuously experiment, iterate, and execute with urgency
• Be extremely data driven and an expert at defining, setting, and reporting on full-funnel KPIs (working with the Data Science and finance teams)
• Develop strong relationships with product, engineering, data science, and sales teams teams to collaborate on growth strategy and product adoption across the company
• Be an important voice of the Growth Marketing team, understanding how to hit revenue goals while staying true to the brand and putting the customer first
• Make strong, principled decisions and influence a broad cross-functional group to execute

Preferred Qualifications

• Hands-on familiarity with SQL
• Combined B2C and B2B SaaS experience
• The ideal candidate has built and managed a lifecycle marketing program for both “consumer” and “enterprise”

Benefits

• Base salary
• Equity (stock options)
• Benefits