Senior Customer Marketing Manager

Summary

Join Anaplan's innovative team as a Senior Customer Marketing Manager, ideally located in Miami or on the East Coast. You will be a strategic stakeholder, leading the development and execution of customer marketing campaigns to drive retention, expansion, and engagement. Collaborate with cross-functional teams, including Customer Success, Sales, and Product Marketing, to create impactful campaigns. Responsibilities include developing marketing plans aligned with business objectives and customer lifecycle stages, managing campaign execution, and optimizing performance based on data and feedback. This role requires a Bachelor's degree in a related field and experience in B2B enterprise SaaS customer marketing. Anaplan values diversity and inclusion and offers a supportive and rewarding work environment.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field
• Experience in B2B enterprise SaaS customer marketing, demand generation, customer success, or similar role
• Proven track record in creating and executing strategic marketing campaigns that drive customer success and revenue growth
• Strong written and verbal communication skills with the ability to lead cross-functionally
• Proactive and self-motivated, eager to take initiative, and driven by a passion for helping others gain clarity and understanding
• Ability to think strategically, handle multiple projects simultaneously, and work under pressure in a fast-paced environment

Responsibilities

• Develop and execute customer marketing campaigns to increase customer retention and expansion with product adoption, renewals, upsells, and customer engagement
• Support new product and app launches by creating targeted activation plans for customers
• Collaborate cross-functionally with Customer Success, Sales, and Solutions Marketing to identify key customer audiences and target message
• Create comprehensive marketing plans that align with both business objectives and customer lifecycle stages
• Work closely with Demand Generation to ensure campaigns are cohesive and integrated across both prospect and customer audiences
• Manage the end-to-end campaign execution, including planning, timelines, content creation, enablement and performance reporting
• Oversee campaign performance and continuously optimize based on data, A/B testing, and customer feedback

Preferred Qualifications

Ideally in Miami or the East Coast