Senior Customer Marketing Manager

Summary

Join Employment Hero as our Senior Customer Marketing Manager and lead our global customer advocacy strategy. You will design, implement, and manage a comprehensive customer advocacy program, generating social proof and reporting on its effectiveness. As a customer voice champion, you will collaborate with cross-functional teams and lead a team of Customer Marketing Specialists. The ideal candidate has 5+ years of relevant marketing experience in a B2B SaaS environment, proven ability to build customer relationships, and expert analytical skills. This role offers remote work flexibility, cutting-edge tools, and access to a wide range of benefits, including generous parental leave and learning & development opportunities. You will work in a fast-paced, collaborative, high-growth environment and be part of a company committed to making employment easier and more valuable for everyone.

Requirements

• 5+ years of relevant marketing experience, including experience leading and managing a team, ideally within a fast-paced B2B SaaS, tech, or startup environment
• Proven ability to build rapport and maintain positive relationships with customers, acting as a confident and enthusiastic representative of Employment Hero
• Proven experience driving social proof from a customer base of a SaaS product
• Expert analytical skills and a data-driven approach to decision-making, with experience developing reporting on campaign effectiveness
• Excellent written and verbal communication skills, with a strong ability to collaborate effectively with cross-functional teams and manage stakeholders
• Comfortable testing and iterating on campaigns and running A/B tests
• A creative problem solver and critical thinker, with great attention to detail

Responsibilities

• Advocacy program ownership - Design, implement, and manage a comprehensive customer advocacy program, including identifying potential advocates, nurturing relationships, and empowering them to share their positive experiences
• Social proof generation - Spearhead initiatives to generate online reviews, case studies, testimonials, and other forms of social proof that showcase the value of Employment Hero. This includes managing the entire process, from advocate identification to story capture and asset creation
• Attribution & Analytics - Own the end-to-end reporting of customer advocacy initiatives against ARR influenced and key metrics, working with technical stakeholders to understand how the program is performing vs your OKRs
• Customer voice champion - Serve as the primary champion for our customers within the marketing team, ensuring their perspectives are considered in operational communications, marketing strategies and campaigns
• Cross-functional collaboration - Partner with our Professional Services and Customer Success teams to deliver a world-class customer experience (throughout the implementation process and once they become a customer)
• Team leadership & development - Lead, mentor, and manage a team of Customer Marketing Specialists, fostering a high-performance culture and driving their professional development

Preferred Qualifications

• Degree qualified in marketing or a related field (desired)
• Comfortable and confident surfacing opportunities, explaining your ideas, taking briefs, and participating in brainstorming sessions
• Able to work independently in a “remote first” work environment and to agreed deadlines
• Excellent communication and stakeholder management skills

Benefits

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies
• You’ll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities