Senior Customer Marketing Specialist

Summary

Join Netskope's Customer Marketing team as a hands-on partner in planning, promoting, and executing engaging customer marketing programs. You will collaborate with cross-functional teams to drive new upsell pipeline and engagement with top customer accounts. Responsibilities include designing and executing targeted campaigns, leading ABM strategies, assisting with the TCAB program, managing the customer database, defining and implementing performance metrics, creating a follow-up process for MQLs, and working with the Advocacy team. This role requires 2-4 years of experience in customer marketing or a campaign role, B2B experience, and familiarity with various marketing tools. A Bachelor's degree in Marketing or a related field is preferred. The position is remote but requires US or Canada residency.

Requirements

• 2-4 years experience in a customer marketing or a campaign role
• B2B experience required
• Experience running multi-channel marketing campaigns
• Familiar with B2B marketing tools (Salesforce, Marketo, 6Sense, Sendoso, Goldcast)
• A self-starter attitude and team player, able to accept direction, and work independently
• A positive attitude with adaptability in a fast-paced work environment
• Results-communication and collaboration skills
• Strong attention to detail
• Bachelor’s degree in Marketing or communications-related field preferred, or equivalent work experience

Responsibilities

• Work closely with the Product Marketing and Campaigns teams to design and execute targeted campaigns that promote upsell and cross-sell opportunities, tailored to the needs of existing customers
• Lead the development and execution of Account-based marketing (ABM) strategies focused on upselling to Tier 1 customers, driving deeper product adoption and increased lifetime value
• Assist in the planning and execution of the Technical Customer Advisory Board (TCAB) program, including identifying key customer participants, developing meeting agendas, and managing communication with members
• Own the health of the customer database by identifying key decision-maker titles, enriching customer profiles, and creating segmented micro audiences to target effectively
• Define and implement metrics to measure the effectiveness of marketing efforts on driving upsell opportunities, tracking campaign performance and ROI to inform future strategies
• Create a formalized follow-up process for customer Marketing Qualified Leads (MQLs), ensuring timely and effective engagement with customers
• Work closely with the Advocacy team to incorporate customer proof into marketing campaigns, ensuring customer validation and enhancing credibility

Preferred Qualifications

• SaaS company experience preferred
• Security and/or Networking (IT/technology industry) experience is a plus
• Experience in agile work environments is a plus

Benefits

• Remote work
• Catered lunches
• Office celebrations
• Employee recognition events
• Social professional groups