Senior Demand Generation Manager

Summary

Join Expel as a Senior Demand Generation Manager to lead campaign strategy for the Enterprise revenue team. You will design, execute, and optimize high-impact integrated campaigns targeting key personas like CISOs, CIOs, and security practitioners. This role involves partnering with sales to break into target accounts, accelerate deals, and exceed pipeline goals. You will build and run multi-channel campaigns, develop and execute ABM programs, collaborate with sales teams, and use data to analyze campaign performance. The position requires 7+ years in marketing with 5+ years in enterprise/SaaS tech and 2+ years running ABM programs. Expel offers a competitive salary, unlimited PTO, work location flexibility, parental leave, and excellent health benefits.

Requirements

• 7+ years in marketing with 5+ in enterprise/SaaS tech
• 2+ years running ABM programs
• Experience in cybersecurity or tech—comfortable marketing to both execs and practitioners
• Skilled in tools like Salesforce, 6sense, Marketo, and campaign performance reporting
• Critical thinking - ability to execute quickly and efficiently

Responsibilities

• Drive Growth: Build and run creative, multi-channel campaigns that fuel predictable pipeline for Enterprise sales
• Own ABM: Develop and execute strategic ABM programs tailored for million-dollar deals—1:few and 1:many included
• Align With Sales: Collaborate daily with AEs, SDRs, Partner Sales, and Solution Architects. You're their go-to marketer
• Measure & Optimize: Use data to analyze what’s working, pivot fast, and keep improving
• Partner Across Marketing: Work hand-in-hand with Product Marketing, Digital, Content, Creative, and others to bring campaigns to life

Benefits

• Unlimited PTO (which we model and encourage)
• Work location flexibility
• Up to 24 weeks of parental leave
• Really excellent health benefits