Senior Manager, Demand Generation & ABM

Summary

Join Wpromote as a Growth & ABM Manager and drive demand generation through strategic Account-Based Marketing (ABM) programs and growth marketing campaigns. You will leverage technology to engage key accounts, design and optimize programs, and partner with various teams. This role requires a blend of strategic thinking and execution, ensuring alignment on goals and KPIs. Wpromote offers a remote-first culture with unlimited PTO, flexible schedules, and excellent benefits. The anticipated annual salary ranges from $90,000-$115,000, with additional benefits and an annual performance bonus. This position is not eligible for immigration sponsorship. Beware of job scams; Wpromote only communicates through official channels.

Requirements

• 5+ years of experience in B2B demand generation, ABM, or growth marketing
• A proven track record of building and optimizing integrated marketing campaigns in a B2B environment
• Hands-on experience with Marketing Automation platforms, Salesforce (SFDC), and advanced ABM platforms (Demandbase strongly preferred)
• Strong analytical skills with experience tracking campaign performance and making data-driven decisions
• Excellent collaboration and communication skills to align stakeholders across marketing, sales, and operations
• A proactive, results-driven mindset and thrive in taking ownership to drive impact

Responsibilities

• Designing and executing scalable 1:1, 1:few, and 1:many ABM campaigns tailored to key verticals, personas, and buying stages to increase account engagement, generate qualified leads, and drive pipeline growth
• Building and managing multi-channel campaigns leveraging paid and organic channels to activate target accounts
• Identifying and executing data-driven tactics for lead nurturing, retargeting, and customer acquisition to drive net-new pipeline and accelerate existing opportunities
• Utilizing Demandbase, SFDC, Clay, and other platforms to orchestrate, personalize, and measure campaigns effectively
• Ensuring all campaigns are tracked with proper attribution models and UTM frameworks
• Measuring, analyzing, and reporting on campaign performance (lead quality, conversion rates, pipeline/revenue impact) and providing recommendations for optimization
• Partnering with sales, content, and operations teams to align campaign objectives and messaging, ensuring seamless handoff and follow-up processes
• Staying current with ABM, growth marketing, and martech best practices to drive innovation and efficiency in Wpromote’s demand generation efforts

Preferred Qualifications

• Experience working in an agency or high-growth SaaS/B2B environment
• Knowledge of multi-touch attribution and lead scoring frameworks
• Comfortable experimenting with emerging growth channels and tactics
• Familiarity with tools like Clay, Goldcast, Hockeystack, and other martech platforms

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!