Senior Demand Generation Manager

Summary

Join Redpoint, a company with over 20 years of experience in helping enterprise organizations solve complex customer data issues, as a Senior Demand Generation Manager. This crucial role involves developing and executing demand generation campaigns to drive growth, focusing on Account-Based Marketing (ABM) within healthcare and financial services. You will design and manage integrated campaigns across multiple channels, nurture leads, and collaborate with various teams to ensure successful programs. The position demands a creative and analytical mindset, strong communication skills, and the ability to thrive in a fast-paced environment. Redpoint offers a comprehensive benefits package including health insurance, retirement plans, paid time off, family leave, and more.

Requirements

• 5-7+ years of B2B marketing, with strong experience in ABM strategies
• Proficiency in marketing automation platforms, CRM systems (e.g., Salesforce), ABM technology, and analytics tools (e.g., Google Analytics)
• Experience with AI to increase productivity, personalization and performance
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Creative thinker with the ability to develop innovative marketing strategies and campaigns that deliver impact
• Excellent written and verbal communication skills
• Ability to work collaboratively in a cross-functional team environment
• Comfortable wearing many hats and thriving in a fast-paced, startup environment

Responsibilities

• Develop and execute the demand generation strategy to support revenue and pipeline targets
• Design, plan, and manage integrated campaigns across multiple channels (events, webinars, email, paid ads, social media)
• Develop programs that nurture leads, opportunities, and customers throughout the customer journey
• Design and implement ABM strategies to target high-value accounts in healthcare and financial services industries, personalize outreach, and drive account engagement
• Develop and maintain a deep understanding of our target audiences, accounts and buyer personas
• Working with Product and Content Marketing, create compelling messaging and content that resonates with target audiences and drive demand generation efforts
• Collaborate with Marketing Operations to track performance. Monitor campaign performance across relevant KPIs and adjust accordingly to deliver maximum impact
• Work closely with the Sales team to ensure alignment and optimize lead handoff
• Manage the demand generation budget and ensure ROI on our campaigns
• Collaborate across the organization, primarily with Sales, Product, Customer Success, and the Partner team, to ensure successful programs
• Build and maintain relationships with external vendors and agencies to support marketing initiatives
• Stay up to date on industry trends, best practices, and new technology

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Stock Option Plan