Remote Senior Demand Generation Nurture Manager

Summary

Join Databricks as a Senior Manager, Growth Marketing to own and optimize lifecycle communications, develop best-in-class nurture experiences, and drive account and user engagement.

Requirements

• 7+ years of professional experience, of which 5+ years experience in demand generation in a high growth SaaS startup
• Experience working closely with the product team to improve customer onboarding experience
• Expertise in building high performing and scalable email and cross-channel nurture programs, with deep understanding of nurture best practices, metrics & optimization tactics
• Experience with experimentation and comfort with data analysis and/or working with analysts to measure program impact
• Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
• Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via lifecycle / nurture strategies
• Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
• Strong project management skills to effectively deliver complex programs working across multiple teams

Responsibilities

• Establish best-in-class nurture programs to onboard and engage users in a product led growth motion driving increase in trial conversions and retention
• Collaborate closely with the product team to ensure that new users get to the Aha! moment quickly through compelling and timely content that educates users
• Create testing and optimization frameworks to creatively explore and test new product experiences, messages, content and offers; Drive continuous improvement through a consistent testing strategy while iterating quickly to optimize across all Nurture metrics and sharing insights and best practices for cross-functional teams to leverage
• Deepen our understanding of customer behavior, identify patterns in their behavior and interactions across nurture touchpoints, and leverage those insights to refine the product experience and deepen our engagement across touchpoints
• Leverage industry best practices to guide creative development of nurture templates and landing pages; Serve as the subject matter expert to help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability
• Manage KPIs, own campaign performance, and use data and insights to build and refine personalized experiences