Senior Digital Marketing

Summary

Join Encora as a Senior Digital Marketing professional to spearhead the development and execution of our digital marketing strategy, focusing on paid media and social channels. This hands-on role involves building a modern digital marketing function from the ground up, requiring expertise in B2B technology marketing campaigns. You will manage Encora's paid media strategy end-to-end, providing strong recommendations and expertise. The position is remote and based in Costa Rica. The ideal candidate is a self-starter with a proven track record of success in building paid media programs from scratch. You will be responsible for planning, budgeting, and executing multichannel B2B marketing campaigns.

Requirements

• 5+ years of experience in media planning and campaign execution
• Direct exposure to the US market is essential
• Proven track record of independently building and executing B2B paid media campaigns across multiple channels
• Hands-on experience managing LinkedIn, Google Ads, and programmatic display ads is essential
• Ability to manage media budgets effectively across channels to maximize ROI
• Proficient / Fluent English skills - C1
• Google Ads suite (Search, Display, YouTube, Remarketing)
• Google Tag Manager (GTM)
• Conversion tracking setup (tags, pixels, analytics integrations)
• LinkedIn Ads
• Social Media Ad Platforms (Meta, Twitter/X, Instagram, etc.)
• ABM platforms (e.g., Influ2, Propensity)
• SEMrush and/or SpyFu for competitive and SEO analysis
• Google Data Studio / Power BI for real-time reporting
• Strong expertise in keyword strategy and campaign optimization
• Self-motivated with the ability and desire to build processes from scratch
• Experience marketing cloud, data, and AI services to enterprise audiences
• Understanding of the digital engineering and IT services competitive landscape
• Strong analytical and problem-solving skills
• Experience building in-house paid media capabilities for a growing company

Responsibilities

• Plan, budget, and execute multichannel B2B marketing campaigns across digital, social, and traditional advertising -platforms with primary focus on US and UK markets
• Select and manage the optimal mix of channels including LinkedIn, Google Ads, programmatic display, industry publications, and other relevant B2B touchpoints
• Build and launch effective paid campaigns from concept to execution, with expertise in campaign setup, targeting, bidding strategies, and creative requirements
• Create measurement frameworks to evaluate campaign performance, ROI, and lead quality across all channels
• Manage paid media budget allocation and optimization across channels to continuously improve performance metrics
• Collaborate with brand, content, and regional marketing teams to ensure campaign consistency and alignment with broader marketing objectives

Preferred Qualifications

• Hands-on experience with digital channels relevant to B2B technology buyers is highly preferred
• Experience with specialized B2B technology media channels, industry publications, and events is preferred

Benefits

Work Mode: Remote