Senior Digital Marketing Manager

Summary

Join MyAdvice as a Senior Digital Marketing Manager (Paid Media) and lead client-facing initiatives. Develop and manage high-performing Google Ads and Facebook Ads campaigns for elective healthcare practices. Conduct thorough keyword research, audience targeting, and A/B testing to maximize ROI. Create insightful performance reports using Whatagraph and optimize landing pages with Unbounce. Manage Zendesk ticketing workflows for internal collaboration and client support. Clearly communicate campaign challenges and propose solutions. Identify and articulate upsell opportunities. Navigate Google Ads appeals and ensure medical advertising compliance. Implement advanced tracking using Google Tag Manager and maintain precise UTM parameters. Collaborate with design and development teams to align landing page structure with ad messaging. This leadership role requires expert-level knowledge in Google Ads and strong communication skills.

Requirements

• 10+ years of experience in PPC management, campaign development, and optimization
• Proven experience managing at least $250,000/year in Google Ads spend
• Background in elective medical advertising : plastic surgery, ophthalmology, dental, or medical weight loss
• Advanced knowledge of Google Ads features (Performance Max, smart bidding, custom audiences)
• Strong Facebook Ads management skills
• Fluent in spoken and written English with a general American accent
• Available to work a full U.S. PST daytime shift
• Proficient with: Google Ads Editor, Google Analytics, GTM, Looker Studio
• Whatagraph for reporting
• Unbounce for landing page creation and script editing
• Zendesk for ticketing, documentation, and client support management

Responsibilities

• Lead virtual, face-to-face calls with U.S.-based clients , building trust through performance insights, strategic recommendations, and transparent communication
• Develop and manage high-performing Google Ads and Facebook Ads campaigns focused on lead generation for elective healthcare practices
• Conduct keyword research, audience targeting, budget allocation, and A/B testing to maximize campaign ROI
• Use Whatagraph to create and deliver insightful performance reports, highlighting KPIs, trends, and actionable takeaways
• Create and optimize landing pages using Unbounce , including custom code implementation and troubleshooting
• Navigate and manage Zendesk ticketing workflows for internal collaboration, task resolution, and client suppor
• Clearly communicate campaign challenges and setbacks , including platform limitations, tracking issues, or disapprovals, and propose solutions to de-escalate concerns
• Identify and articulate wins and upsell opportunities , including service add-ons, budget increases, or expansion into new platforms
• Act as a strategic partner and educator, empowering clients to understand campaign performance and platform nuance
• Navigate and manage Google Ads appeals and ad disapprovals, working with platform reps as needed
• File necessary medical certifications and documentation for regulated treatments
• Adapt speculative or experimental campaigns (e.g., stem cell therapy, PRP, compounded medications) to comply with advertising guidelines without compromising impac
• Implement advanced tracking through Google Tag Manager , ensuring pixel accuracy, event tracking, and CRM integration
• Maintain precise UTM parameters, conversion goals, and cross-platform tracking
• Work closely with design and dev teams to align landing page structure with ad messaging

Preferred Qualifications

• Google Ads and Meta Blueprint certifications
• Familiarity with HIPAA-compliant tools and call tracking platforms
• Experience using marketing CRMs (e.g., HubSpot, HighLevel)
• Previous agency experience servicing U.S.-based healthcare clients

Benefits

We encourage continuous education, career development and work/life balance while thriving in a casual and collaborative work environment