Senior Digital Marketing

Summary

Join Encora as a Senior Digital Marketing professional and develop and execute our digital marketing strategy, focusing on paid media and paid social. You will design and execute a modern digital marketing function from the ground up, building paid media programs from scratch. This role requires end-to-end management and execution of Encora's paid media strategy, providing strong recommendations and expertise. The position is remote-based in Costa Rica or Peru and focuses on the US and UK markets. You will collaborate with various teams to ensure campaign consistency and alignment with broader marketing objectives. Proven expertise in executing effective B2B technology marketing campaigns is essential.

Requirements

• 5+ years of experience in media planning and campaign execution
• Direct exposure to the US market is essential
• Proven track record of independently building and executing B2B paid media campaigns across multiple channels
• Hands-on experience managing LinkedIn, Google Ads, and programmatic display ads is essential
• Ability to manage media budgets effectively across channels to maximize ROI
• Proficient / Fluent English skills - C1
• Google Ads suite (Search, Display, YouTube, Remarketing)
• Google Tag Manager (GTM)
• Conversion tracking setup (tags, pixels, analytics integrations)
• LinkedIn Ads
• Social Media Ad Platforms (Meta, Twitter/X, Instagram, etc.)
• ABM platforms (e.g., Influ2, Propensity)
• SEMrush and/or SpyFu for competitive and SEO analysis
• Google Data Studio / Power BI for real-time reporting
• Strong expertise in keyword strategy and campaign optimization
• Self-motivated with the ability and desire to build processes from scratch
• Experience marketing cloud, data, and AI services to enterprise audiences
• Understanding of the digital engineering and IT services competitive landscape
• Strong analytical and problem-solving skills
• Experience building in-house paid media capabilities for a growing company

Responsibilities

• Plan, budget, and execute multichannel B2B marketing campaigns across digital, social, and traditional advertising -platforms with primary focus on US and UK markets
• Select and manage the optimal mix of channels including LinkedIn, Google Ads, programmatic display, industry publications, and other relevant B2B touchpoints
• Build and launch effective paid campaigns from concept to execution, with expertise in campaign setup, targeting, bidding strategies, and creative requirements
• Create measurement frameworks to evaluate campaign performance, ROI, and lead quality across all channels
• Manage paid media budget allocation and optimization across channels to continuously improve performance metrics
• Collaborate with brand, content, and regional marketing teams to ensure campaign consistency and alignment with broader marketing objectives

Preferred Qualifications

• Hands-on experience with digital channels relevant to B2B technology buyers is highly preferred
• Experience with specialized B2B technology media channels, industry publications, and events is preferred

Benefits

Work Mode: Remote