Senior Digital Marketing Manager

Summary

Join SeekWell's CRM team as a Senior Digital Marketing Manager and play a pivotal role in driving adoption of the ExpressExam product. You will be responsible for increasing awareness and adoption among customers, collaborating with various stakeholders, and creating scalable marketing programs. This position demands expertise in customer segmentation, cross-sell strategies, and data analysis. Success requires a proven track record in marketing strategy and execution, along with strong analytical and collaborative skills. SeekWell offers a comprehensive benefits package, including free eye exams, discounts on services, excellent healthcare, 401(k) matching, flexible PTO, and more.

Requirements

• 6+ years of experience in CRM, lifecycle marketing, or email / SMS marketing preferably in an ecommerce, direct-to-consumer business
• 3+ years of experience driving cross-sell in an ecommerce or consumer subscription business
• Demonstrated expertise using customer data platforms and marketing automation tools to reach targeted customer segments with relevant and effective messaging
• Proven ability to collaborate with multiple stakeholders to drive innovation and enhance customer experiences
• Dedication to creating effective customer-facing communications and experiences including establishing and testing different messaging frameworks to unlock growth
• Ability to lead cross-functional groups where you don’t directly manage team members
• Demonstrated success advancing marketing strategy while also executing day-to-day work
• High proficiency with analytics platforms such as Adobe Analytics and Tableau
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Attention to detail and a strong sense of ownership over quality and accuracy
• Excellent project management and organizational skills

Responsibilities

• Identify customers who are good candidates for cross-sell
• Identify signals that indicate a customer may be in market for or benefit from adjacent products
• Test cross-sell campaigns for specific customer cohorts
• Drive awareness of our innovative ExpressExam product and help empower customers to choose their own contact lens brands
• Partner with our product team and product marketers to optimize messaging, understand customer motivations, and leverage feature changes to drive cross-sell of adjacent products
• Support the creation of a world-class contact lens buying experiences to drive reuse of our ExpressExam and brand choice products
• Actively test, learn, and iterate with every campaign and continuously use thoughtful testing and optimization to refine our messaging and audience targeting, and provide more relevant and personalized customer experiences
• Monitor and analyze campaign performance
• Prepare reports
• Communicate results
• Provide insights to optimize future campaigns

Benefits

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym