Senior Marketing Manager, Paid Digital

Summary

Join Huntress, a fully remote global cybersecurity company, as our first Senior Marketing Manager, Paid Digital! You will build and oversee our digital footprint and marketing strategies, driving B2B marketing campaigns across paid digital channels. This role demands collaboration with cross-functional teams to generate demand and expand Huntress's leadership in the cybersecurity industry. You will manage a significant budget, analyze campaign performance, and optimize strategies for maximum ROI. Success requires proven experience in B2B paid digital marketing within a SaaS environment, strong analytical skills, and a passion for driving results. Huntress offers a competitive compensation package, including a generous benefits package and a supportive remote work environment.

Requirements

• 5+ years of experience in Paid Digital at a SaaS-based company (B2B preferred)
• Hands-on expertise: proven success leading B2B campaigns through paid digital (paid social, paid search, programmatic display, and other CPC initiatives), including budgeting, forecasting, testing & learning roadmaps, and measurement plans
• Continuous inspection: perform platform audits, strategies, optimizations, and approaches that will lead to the best-in-class execution and optimal results for our customers and other team members
• Demonstrates Effective Budget Management: leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI
• Drive the right results: define, align, and regularly refine goals and KPIs to achieve business objectives, with an emphasis on iterative improvement
• Data Analysis and Reporting: hands-on experience using business platforms (Tableau, Sigma, Sisense, etc) for data analysis, report preparation, and providing insights to measure the effectiveness of campaigns. Present results and insights to external stakeholders and internal partners
• Bring Operational Excellence: inspire innovation, collaboration, and accountability cross-functionally

Responsibilities

• Paid Media Planning & Execution
• Deep focus on delivering top, middle, and bottom-of-funnel qualified leads to support revenue growth globally through paid digital channels
• Identify and deploy new target markets, customer segments, and emerging technology to capture new Huntress customers
• Own planning, analysis, and execution of paid digital campaign strategy across paid digital channels such as Search (Google, Bing), Social (LinkedIn, Reddit, and Quora) and Emerging (Podcasts)
• Collaborate cross-functionally with other teams to support key initiatives to drive high-value actions such as trials, demos, webinar registrations, etc
• Budget Management, Performance Analysis and Reporting
• Manage, evaluate, and optimize annual 6-7 figure paid digital budget, ensuring efficient and targeted allocation across all channels and campaigns
• Define and measure KPI performance weekly, quarterly, and annually to ensure ROI is maximized, programs are operationally efficient, and results are shared with the team
• Utilize analytics tools and resources to assess campaign performance, identify areas for improvement, and provide actionable insights to stakeholders
• Regularly measure Huntress’ digital health and key metrics, establishing goals and benchmarks to highlight gaps and areas for improvement
• Testing, Optimization, and Demand Generation
• Constant analysis, rigorous A/B testing, and platform refinement to enhance the performance of all digital campaigns
• Stay up-to-date with industry trends and emerging technologies, then quickly implement tools and techniques to test, learn, optimize, and drive measurable conversion rate increases

Preferred Qualifications

• Experience in B2B paid marketing within the Cyber Security vertical
• Understanding of technical website and SEO needs (sitemap, tags, metas, etc.)
• Experience measuring, analyzing, and optimizing website performance

Benefits

• 100% remote work environment - since our founding in 2015
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth