Senior Manager, Digital Marketing

Summary

Join Scout Motors, a company dedicated to reviving the iconic American brand and revolutionizing the electric pick-up truck and rugged SUV market. As a CRM and Digital Marketing Manager, you will play a crucial role in shaping the customer experience and driving sales through strategic CRM implementation, website marketing, and data-driven campaigns. You will be responsible for developing and executing customer relationship strategies, managing CRM software, overseeing website content, analyzing customer data, and implementing marketing automation. This role requires strong analytical skills, experience with CRM software and marketing automation systems, and the ability to collaborate effectively with cross-functional teams. Scout Motors offers competitive compensation and benefits, including comprehensive insurance, a 401(k) program with an employer match, generous paid time off, parental leave, and a corporate vehicle program.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 10+ years of proven experience in digital marketing preferably in the automotive industry
• Strong analytical skills and proficiency in CRM software and utilizing machine learning and AI technology
• Experience with marketing automation systems and tools
• Demonstrated ability to establish and maintain healthy cross-functional relationships with a wide variety of internal and external stakeholders
• Proven track record of building a motivated, high-performing team and developing a fun and productive team culture
• Intuitive ability to navigate organizational complexity and confidently lead strategic, data-driven discussions with top management

Responsibilities

• CRM Strategy Development: Designing and implementing customer relationship strategies that ensure a successful launch of Scout vehicles and achievement of ongoing sales, retention goals and customer satisfaction goals
• Managing CRM Software: Overseeing the implementation and ongoing use of CRM platform to track customer interactions and manage leads. Ensure the CRM platform is effective within and enterprise and local workshop needs. Work Closely with IT to customize and automate CRM system tools and campaigns
• Developing and executing website marketing strategies: This includes SEO, SEM, content marketing to drive website traffic and increase online sales
• Managing website content: Ensuring the website is up-to-date, engaging, and aligned with the Scout’s brand and strategy
• Customer Data Analysis: Analyzing customer data, purchasing behavior, and engagement metrics to develop targeted and personalized strategies that drive sales, customer retention and satisfaction
• Marketing Automation: Implementing automated multi-channel campaigns utilizing AI to deliver personalized and impactful content. Track performance and make data-driven adjustments
• Cross-Functional Collaboration: Working closely with Brand, Marketing, Sales, Communications and Customer Experience teams to ensure a brand aligned approach to customer relationship and digital marketing and various customer touchpoints
• Support Management: Working with agencies, vendors and service providers to ensure that digital tools and marketing campaigns are effective and impactful
• Performance Reporting: Generating regular reports on digital performance metrics, such as customer conversion, retention rates, and campaign effectiveness
• Budget Management: Managing the budget for digital initiatives, ensuring that resources are allocated efficiently and effectively
• Data Security and Compliance: Ensuring that digital systems comply with data protection regulations to maintain customer confidence and trust

Benefits

• Competitive insurance including: Medical, dental, vision and income protection plans
• 401(k) program with: An employer match and immediate vesting
• Generous Paid Time Off including: 20 days planned PTO, as accrued
• 40 hours of unplanned PTO and 14 company or floating holidays, annually
• Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
• Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave
• Corporate Vehicle Program with: Eligibility for 1 assigned vehicle
• A mobility stipend