Senior Director

Cloudflare Logo

Cloudflare

πŸ“Remote - Worldwide

Summary

Join Cloudflare as the Vice President, Global Partner Marketing and lead the worldwide partner marketing strategy. Reporting to the Chief Partner Officer, you will build and scale a global marketing function to engage the partner ecosystem, including channel partners, distributors, GSIs, MSPs, SPs, and technology alliances. This strategic leadership role demands visionary thinking, operational excellence, and executive collaboration. You will lead a high-performing team to create and execute data-driven marketing programs, significantly increasing partner-sourced revenue and establishing Cloudflare as a top partner of choice. Collaborate with partner sales, product marketing, field marketing, and corporate communications to drive joint pipeline and scale the impact of partner programs. This position offers the opportunity to shape Cloudflare's global partner marketing vision and strategy, build a world-class team, and drive measurable ROI.

Requirements

  • 15+ years of progressive B2B marketing experience, with a minimum of 7 years in a senior leadership role focused on global partner or channel marketing within the SaaS, cybersecurity, or cloud industry
  • Exceptional communication and presentation skills with a proven ability to engage and influence C-level executives, both internally and with partners
  • Demonstrated success in building and leading global, distributed teams and developing high-impact marketing strategies across different regions and partner types
  • Deep, hands-on knowledge of the partner ecosystem, including go-to-market motions with resellers, distributors, GSIs, technology alliances, and marketplaces
  • Strong analytical skills with the ability to define metrics, analyze performance data, and translate insights into actionable strategies
  • A solid understanding of modern marketing technologies, including PRM systems (e.g., Impartner), partner automation platforms, and CRM systems (e.g., Salesforce)

Responsibilities

  • Define, own, and evangelize the global partner marketing vision and strategy
  • Align marketing initiatives with Cloudflare's corporate goals and partner sales objectives to drive exponential growth across all partner segments
  • Build, mentor, and lead a world-class global partner marketing organization
  • Foster a culture of accountability, innovation, and collaboration to maximize team performance and impact
  • Direct the creation of integrated co-marketing campaigns and repeatable programs that generate a robust joint pipeline with our most strategic partners
  • Oversee the effective use of Market Development Funds (MDF) to drive measurable ROI
  • Architect a comprehensive partner enablement strategy
  • Ensure partners have the messaging, content, and tools they need to effectively sell Cloudflare's portfolio
  • Establish and track a global dashboard of key performance indicators (KPIs) to measure the impact of partner marketing efforts, including partner sourced revenue, pipeline, and engagement
  • Use data to inform decisions and optimize strategies

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