Senior Director, B2B Marketing

Summary

Join a highly collaborative team at Blink Health as Senior Director, B2B Marketing to develop and execute a B2B marketing strategy that drives brand growth and customer acquisition.

Requirements

• 10+ Years in B2B Marketing: Proven experience in senior roles within SaaS or Pharma-Tech, with a history of collaborating with growth, sales, and executive teams
• Strategic and Analytical: Skilled at translating high-level strategy into actionable, measurable plans driven by data insights
• Executive-Level Communication: Exceptional at presenting initiatives, campaign insights, and results to senior leadership
• Project Management Expertise: Strong organizational skills for managing complex projects and cross-functional teams
• Bachelor’s Degree or Equivalent Experience in Business Administration, Marketing, or related fields

Responsibilities

• Define and Drive Product Positioning and Go-to-Market Strategy: Take ownership of product positioning strategy, leading initiatives to differentiate our solutions in the market
• Lead Content Strategy and Development: Direct high-impact content (e.g., white papers, case studies, blogs) that conveys our value to B2B audiences
• Drive Marketing Calendar and Campaign Execution: Set and manage a comprehensive marketing roadmap and campaign calendar to align with growth goals
• Design Strategic Growth Campaigns: Create and oversee multi-channel campaigns aimed at growing new partnerships, expanding product adoption
• Elevate Event Strategy: Oversee planning and execution of industry events, including conferences and webinars, to maximize brand exposure and audience engagement
• Lead Full-Funnel Demand Generation: Develop and implement strategies for lead generation, nurturing, and seamless handoff to sales
• Oversee Digital Presence: Ensure BlinkRx’s website and owned channels deliver a cohesive, high-quality experience that drives engagement and conversions
• Direct PR and Thought Leadership Initiatives: Build BlinkRx’s industry reputation with strategic PR, press releases, and thought leadership content
• Optimize Marketing Performance: Take full ownership of performance metrics, budget allocation, and tool selection, driving measurable results and ROI on all marketing efforts